31 Dec 2009
| by Adam Woods
(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ...
30 Dec 2009
| by Trevor Clawson
LONDON - For marketers, AR is the best thing since sliced bread, but for consumers it is still a...'re really cool." This is the type of conversation that has been going on within marketing departments across ...
that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ...
or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
23 Dec 2009
| by Dan Leahul
the marriage of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ...
brands become power-users? This is the logical next question for marketers. The answer is that they can ...
retail brands can expect to market time-sensitive discounts. Just Search's Walker predicts a future ...
16 Dec 2009
| by Staff
Standards Authority) as the organisation's remit is extended to include all 'digital marketing...online experience as a result. NO - ALEX MARKS, head of business marketing international, eBay ...
15 Dec 2009
| by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ...
." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
20 Nov 2009
| by Gareth Jones
it will exist as a quarterly supplement to Marketing magazine. Subscribers to Revolution magazine will now receive the quarterly supplement in addition to Marketing every week. Revolutionmagazine.com will also ...
), Revolution has been an essential read for anyone working in the digital industry. The insight provided ...
11 Nov 2009
| by Gareth Jones
closely by video capability. In a session entitled Survival of the fittest' IAB marketing director Kieron Matthews, ruffled a few feathers by claiming "the level of creativity in the digital industry at the moment really isn't that great". In order to raise the creative bar Matthews called on marketers to have ...
11 Nov 2009
| by Gareth Jones
LONDON - The COI has refused to commit to increasing its digital spend despite outlining plans...as much on digital marketing than it did in 2006, but the former DLKW chief executive told Revolution he ...
. However, Lund claimed digital marketing and social media would underpin the government's marketing ...
2008/2009, an increase of 35 per cent. Spend on digital marketing also rose by 84 per cent to 40m ...
11 Nov 2009
| by Andrew McCormick
is going through a huge shift from a licensing model to advertising. The first megapixel digital camera ...
per cent of digital world is outside North America so the web is global, not American, says Brittin. Britian is really digital, he says. We spend three times as much online per head compared to the US. More ...
10 Nov 2009
| by Andrew McCormick
marketing'....The ASA's remit currently only covers paid-for online advertising in the UK, but this is set to change from the middle of next year when its responsibilities will be widened to include all forms of digital communications including branded websites and paid-for comment on blogs and social networks ...
