Online elf craze is back, with added social networking goodness
10 Nov 2009 | by Jennifer Whitehead
LONDON - US retailer OfficeMax is reviving its much-loved Elf Yourself Christmas viral marketing
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IAB Engage: live blog
11 Nov 2009 | by Andrew McCormick
is going through a huge shift from a licensing model to advertising. The first megapixel digital camera ... per cent of digital world is outside North America so the web is global, not American, says Brittin. Britian is really digital, he says. We spend three times as much online per head compared to the US. More ...
ASA imposes paid search tax to police websites
10 Nov 2009 | by Andrew McCormick
marketing'....The ASA's remit currently only covers paid-for online advertising in the UK, but this is set to change from the middle of next year when its responsibilities will be widened to include all forms of digital communications including branded websites and paid-for comment on blogs and social networks ...
Smartphone wars: Blackberry outsells iPhone in UK
10 Nov 2009 | by Andrew McCormick
. And there is still a large market to target with just one in seven Britons owning a smartphone. Due to the growth of Apple and RIM, Nokia no longer enjoys a majority share of the smartphone market in the UK: the Finnish ... manufacturers by share of UK smartphone market: Rank Manufacturer Q3 no. of UK smartphone owners (000s ...
ComScore rolls out rival planning currency
09 Nov 2009 | by Jennifer Whitehead
for the UK market as well as the US and is due in France Germany and Spain by the end of this year. Mobile ... conference on 11 November that Media Metrix 360 will become available for media owners and marketers to have ... planning currencies, and is inviting participants to contribute. Coming up with a digital planning ...
EA buys Playfish in online gaming move
09 Nov 2009 | by Andrew McCormick
it will host Playfish in EAi, the company's digital business, which also houses EA Mobile. "Social gaming ...
Coke and McDonald's sign up to CoTweet
09 Nov 2009 | by Staff
service and measure the impact of outbound marketing." Earlier this year CoTweet revealed it had raise $1 ...
Sailor Jerry hands digital work to Elvis
06 Nov 2009 | by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
Microsoft overcomes virals to reach Windows 7 sales record
06 Nov 2009 | by Staff
. It is also a triumph of good product reviews over bad marketing - the company was widely pilloried for a ... -sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful ...
Just-Eat unleashes Belly and Brain for TV push
06 Nov 2009 | by Andrew McCormick
LONDON - Fast food website Just-Eat.com has rolled out a major marketing push to get people to book
