Debenhams and Asda launch online customer review sections
02 Jul 2009 | by Dan Leahul
after each purchase requesting feedback on products bought. Sam Decker, chief marketing officer ...
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
Case studies - Domestos
04 Dec 2008 | by Staff
Campaign: Grotbuster Agency: OgilvyAction Aims: OgilvyAction was tasked with designing a digital marketing campaign which would demonstrate the product's multi-directional nozzle feature and its ... of September. A Grotbuster campaign site was added to the Domestos website, backed by a digital campaign ...
Persil targets mums with global digital strategy
04 Jun 2008 | by Gareth Jones
LONDON - Unilever is launching a global digital marketing campaign to promote its flagship Persil...OgilvyOne its worldwide digital marketing account in March following a pitch against Bartle Bogle Hegarty, Tribal DDB and Agency Republic. OgilvyOne already handles digital marketing for a range of other ... The FMCG giant has briefed OgilvyOne to develop its biggest digital drive to date ...
Rubik's Cube refreshes brand online to reach new generation
16 Apr 2008 | by Hayley Pinkerfield
LONDON - Rubik's has ramped up its digital offering with the launch of a new-look website....The brand, famous for its iconic Rubik s Cube, felt that the website needed to be updated in order to reach a new wave of Rubik s Cube fans, whilst retaining the iconic and retro nature of the brand. Shoreditch-based digital communications agency Red Nomad handled the build and design of the site for its ...
Persil awards worldwide digital to OgilvyOne
09 Apr 2008 | by Hayley Pinkerfield
LONDON - Unilever brand Persil has handed its worldwide digital marketing account to OgilvyOne...Crew, digital elements included a branded single available to download through iTunes and profile pages ...
House of Fraser unveils first e-commerce site
14 Sep 2007 | by Hayley Pinkerfield
marketing push to promote the new site and will include an in-store campaign, communications with 1 million Frasercard holders, search engine marketing and select affiliate activity. House of Fraser s exclusive brand ...
Sara Lee signs Framfab to develop online marketing across Europe
25 Nov 2005 | by by Emma Rigby
online marketing across Europe for a range of the company's products....provider it allows us to implement strategic insight, digital marketing and transactional solutions across Sara Lee International's multiple brands and international markets." If you have an opinion ...
The Revolution Awards 2004: Best integrated marketing campaign
21 Apr 2004
,000 for CLIC. CRITERIA The judges looked for successful integration of digital campaigns with offline marketing, such as above-the-line advertising, direct marketing or sales promotion COMMENDED Magnum 7 ...
EmpireDirect spends big to improve web site accessibility
09 Feb 2004
The retailer said that Empire Direct.co.uk now has larger text, contrasting colours, alternative text tabs and a simple navigational toolbar to give it a wider audience appeal. "The consumer electronics industry has emerged as the market most conscious of current lifestyles. Our revised site ...
