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Online retailers failing to exploit the sales potential of their websites

, or demonstrate integration with marketing tools, such as email and social media links. Marks and Spencer (82 ... experience to website visitors, which was integrated with email, after sales and marketing initiatives ... to recognise the role that ecommerce sites can play in encouraging shoppers to sign-up for other marketing ...

Collection 2000 to turn consumers into make-up artists

LONDON - Make-up brand Collection 2000 has launched its first digital campaign giving aspiring make...the digital drive will help it engage with its consumers and cement its position at the forefront of fun make ...

Case studies - Schwarzkopf

.Styling consumers buy the product only once a year, compared to the market average of twice a year....Campaign: Hair Police Agency: Swamp Aims: Schwarzkopf tasked Swamp with establishing Pro.Styling with an online presence. Schwarzkopf developed a digital strategy that positioned the brand as young, edgy and fashionable in an effort to broaden its appeal among 16 to 24 year-olds. Execution: The brand developed a ...

Schwarzkopf rolls out brand-building drive

The digital marketing drive is based around the concept of the 'Hair Police', who have the power to caution internet users with bad hair and give advice to those that want to improve their style. Schwarzkopf has briefed Swamp to develop a Hair Police website, where users can go for the chance to win a ...

Schwarzkopf rolls out Pro.Styling digital drive

The digital marketing drive is based around the concept of the Hair Police', who have the power to caution internet users with bad hair and give advice to those that want to improve their style. Schwarzkopf has briefed Swamp to develop a Hair Police website, where internet users can go for the chance ...

Gillette targets youth via YouTube integration

with and attract the 18- 24-year-old market, broadening the Gillette Champions campaign to a more youthful audience ...

Pearl Drops to run brand integration on new Bebo drama

, brokered by advertising agency Media Therapy, represents the first digital brand integration for Church Dwight, owners of Pearl Drops, Nair, and Arm Hammer, among other personal products. Digital creative ...

Boots trials interactive video advert

interactivity and engagement. Brand marketers and digital marketing agencies can create interactive video ...

Vox pop: Does the latest Lynx site make the most of web 2.0?

Lynx/Axe Digital, a Unilever brand, has unveiled its first work since appointing Bartle Bogle Hegarty lead agency in December 2006. The much-awaited pan-European, digital brand work, Get Out There ... audience, you realise this is actually a bloody good digital campaign. The site is well designed. It's easy ...

Nails inc launches online booking system with automated text reminder service

marketing strategies for nails inc. Since redesigning the web site and equipping it with bespoke e-commerce and digital marketing, the brand's online sales have lifted by 17 per cent over one month. ...

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