24 Jul 2009
| by Dan Leahul
, or demonstrate integration with marketing tools, such as email and social media links. Marks and Spencer (82 ...
experience to website visitors, which was integrated with email, after sales and marketing initiatives ...
to recognise the role that ecommerce sites can play in encouraging shoppers to sign-up for other marketing ...
09 Jul 2009
| by Elizabeth Clifford-Marsh
LONDON - Make-up brand Collection 2000 has launched its first digital campaign giving aspiring make...the digital drive will help it engage with its consumers and cement its position at the forefront of fun make ...
09 Jan 2009
| by Staff
.Styling consumers buy the product only once a year, compared to the market average of twice a year....Campaign: Hair Police Agency: Swamp Aims: Schwarzkopf tasked Swamp with establishing Pro.Styling with an online presence. Schwarzkopf developed a digital strategy that positioned the brand as young, edgy and fashionable in an effort to broaden its appeal among 16 to 24 year-olds. Execution: The brand developed a ...
14 Jul 2008
| by Stephen Jakes
The digital marketing drive is based around the concept of the 'Hair
Police', who have the power to caution internet users with bad hair and
give advice to those that want to improve their style. Schwarzkopf has briefed Swamp to develop a Hair Police website, where
users can go for the chance to win a ...
27 Jun 2008
| by Gareth Jones
The digital marketing drive is based around the concept of the Hair Police', who have the power to caution internet users with bad hair and give advice to those that want to improve their style. Schwarzkopf has briefed Swamp to develop a Hair Police website, where internet users can go for the chance ...
12 Mar 2008
| by Hayley Pinkerfield
with and attract the 18- 24-year-old market, broadening the Gillette Champions campaign to a more youthful audience ...
05 Mar 2008
| by Hayley Pinkerfield
, brokered by advertising agency Media Therapy, represents the first digital brand integration for Church Dwight, owners of Pearl Drops, Nair, and Arm Hammer, among other personal products. Digital creative ...
27 Feb 2008
| by Hayley Pinkerfield
interactivity and engagement. Brand marketers and digital marketing agencies can create interactive video ...
04 Feb 2008
Lynx/Axe Digital, a Unilever brand, has unveiled its first work since
appointing Bartle Bogle Hegarty lead agency in December 2006. The
much-awaited pan-European, digital brand work, Get Out There ...
audience, you realise this is
actually a bloody good digital campaign. The site is well designed. It's
easy ...
01 Nov 2007
marketing strategies for nails inc. Since redesigning the web
site and equipping it with bespoke e-commerce and digital marketing, the
brand's online sales have lifted by 17 per cent over one month. ...