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GSK's Breathe Right unveils UK website

to localise the brand presence across European markets in the future....by Brighton-based digital communications agency Worth, part of GSK s global digital roster. ...

Fitness workout site for Lucozade Sport

The first, for Lucozade Sport Hydro Active, was created by Fuse Digital and allows users to create their own virtual fitness workouts. An eight-strong team at the agency has been working on the site ... are available to download. Fuse Digital and sister company Big Communications' client list includes WKD ...

Reckitt Benckiser to boost power brands

Reckitt Benckiser has appointed FullSIX as its lead health-care digital agency in Europe to boost...The agency, which won the work after a pitch, will report to the FMCG's global media team. It has responsibility for the development and deployment of multi-market, multi-brand sites across Europe ... interactive marketing platform." The win comes as FullSIX appoints Amy Beeton as its first new UK business ...

Tampax aims to attract teens with new 'effortless' message

in favour of an 'effortless' replacement. Meredith Heaney, associate marketing director at Tampax Western ...

Modem Media wins place on global GSK roster

is expecting to run up to four digital marketing projects in 2006. Work will be commissioned from the US ... online advertising strategy and creative advertising, as well as search marketing campaigns. A place on the global roster will involve digital work across all GSK's brands, which includes Aquafresh, Panadol ...

Medictra to offer medical info online

Interactive Prospect Targeting, the digital direct-marketing firm, created the site and will use the same data-capture techniques as its salary comparison web site Payfinder.com (see Revolution, October ... . It will revolutionise the marketing opportunities for the pharmaceutical industry." ...

Alldays runs online push with Figleaves

customers can win £350 of Figleaves lingerie. Chris Gale, interactive marketing manager at P G, said ... to the consumer's experience instore." Simon Anderson, managing partner at agency Unique Digital, which did ...

Mates unveils website in hunt for UK's ultimate pleasure

promoted the URL and the text number for the competition. Stephanie Surrey, head of marketing at Mates ... -at-their-desk-in-their-lunch-hour market. The idea behind the website is to be cheeky, fun and capture the energy of the brand." If you ...

Teen Web Sites: Tap into the teen market

form of marketing machine, which uses the site as a gateway into teenage minds for the benefit of big ... developed relations with brands, and changed into a marketing company doing research and marketing strategy ... that, following the "horrific recession", the survivors are "proper businesses, marketed sensibly ...

David Clulow revamps web site offering

posted. Interactive agency Alchemy Digital created and hosts the site, which uses a content management system it developed. Adrian Tennant, creative director at Alchemy Digital, said: "The site needed ...

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