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Sailor Jerry hands digital work to Elvis

LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...

Grolsch tests drunkeness with festival app

Sea Jazz Festival in the Netherlands with the backing of field marketing throughout the event ...

Glenfiddich encourages brand exploration with new community

The relationship marketing programme for Glenfiddich Single Malt Scotch Whisky aims to cultivate a ... will roll out across Glenfiddich's core markets worldwide, including the UK, this month, followed by selected markets later in the year. Utadi Murphy, global relationship marketing manager at William Grant ...

Malibu in biggest web drive to date

year olds. Pernod Ricard has dubbed the campaign its biggest ever digital initiative.

 

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