Cadbury's campaign tasks users to track down the 'Goo'
15 May 2009 | by Dan Leahul
LONDON - Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg
Additional Information
Search filters
Active filters:
By Publication
- revolutionmagazine.com
By Industry Sector
-
Food & Drink
-
Confectionery
-
Confectionery
Click to remove filters
Content
Search results for Digital Marketing
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for "Digital Marketing" again in:
Jobs | Agency Showcase | Ad creativeDoritos iD3 advergame-epic goes live
28 Jul 2009 | by Dan Leahul
The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour ... for grabs. Creative agencies rehabstudio and Initials Marketing developed a three-part episodic 'choose ... the secret flavour in a case of mistaken identity. Digital planning was provided by AMV BBDO London, while ...
From brief to browser: KitKat
26 Mar 2009 | by Staff
Brief Nestl planned to invest in digital marketing for the first time as part of its ... '. Pitching agencies were asked to combine a branded website, online ad campaign and other digital marketing ... the fact that many FMCG brands are now gravitating towards digital marketing. Pitch Following ...
Case study: Masterfoods
25 Mar 2009 | by Staff
Campaign: Revels Eviction Agency: MediaCom/Eyeblaster Aims As well as boosting sales and generating a buzz around its Revels brand, Masterfoods sought an understanding of the role played by the internet as part of an integrated marketing campaign. It also wanted to improve its reporting capabilities ...
Case studies - Trident chewing gum
28 Jan 2009 | by Staff
following the success of the TV ads created by JWT. It briefed CMW to develop a digital strategy that would...Campaign: Mess with your head Agency: CMW Aims: The campaign aimed to achieve maximum reach, while engaging a fickle and digitally savvy target audience. Trident's plan was to use peer-to-peer marketing on social networking site Bebo. Execution: Trident signed up to sponsor Bebo's online drama ...
Battle of the brands - Cadbury vs Ribena
28 Jan 2009 | by Staff
of digital marketing, despite investment from the likes of BSkyB, BT and Virgin Media. However, the medium ... , digital consultant and formerly director of digital at Starcom Digital. It is a medium of obvious appeal ... spends much of its marketing budget on TV ads, iTV helps campaigns to work harder. "FMCG brands ...
Kit Kat supports Big Break with online and iTV game
19 Mar 2003 | by Emily Booth,
powerbar, the control bar for the game. The iTV version will run on Sky Digital. Viewers access the game ... the game an exceptionally powerful application for marketing, in contrast with uses of the medium where ... , and for the internet by Digital Outlook. If you have an opinion on this or any other issue raised on Brand Republic ...
Appointments at Virgin Car.
24 May 2000
Virgin Car s recruitment of marketing staff has begun. John Hillier joins as sales and marketing...Virgin Car s recruitment of marketing staff has begun. John Hillier joins as sales and marketing ... and marketing analysis managers. Also joining the team are Alison Thomas as ads and promotions manager, Perran ... Patel as marketing projects executive. ...
