Pepsi in dog house over iPhone app that helps guys score
13 Oct 2009 | by Elizabeth Clifford-Marsh
the marketing for the app. Since its release on Saturday the app has attracted comments ranging from threats ...
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Jobs | Agency Showcase | Ad creativeCoke 'happiness ambassadors' to travel world and blog about it
21 Oct 2009 | by Andrew McCormick
, director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
Pepsi calls on wannabe creatives for Max ads
16 Sep 2009 | by Darren Davidson
LONDON - Budding digital ad creatives have been given their chance to fast track their careers...'s ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ... the MOFILM website. Inside the brief, Tom Moradpour , the Pepsi global marketing director, advises entrants ...
Pepsi Raw goes offline with UK Twitter campaign
10 Jun 2009 | by Dan Leahul
The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK. Created by digital agency GraphicoDMG, the strategy is aimed at increasing dialogue with customers and also integrates a dedicated Pepsi Raw Facebook page, with a featured competition ...
Innovator: Giving Coke back its fizz
26 Feb 2009 | by Elizabeth Clifford-Marsh
LONDON - Coca-Cola's digital guru Stafford Green has brought the brand right up to date, and he...-forward 21 years, and Green is bringing Coca-Cola up to date digitally, as director of interactive marketing ... 's digital imprint is rapidly increasing. It's difficult for a large firm like Coca-Cola to keep up ... experience. He is keen to point out this does not point to a reduction in Coca-Cola's digital spend ...
Battle of the brands - Cadbury vs Ribena
28 Jan 2009 | by Staff
of digital marketing, despite investment from the likes of BSkyB, BT and Virgin Media. However, the medium ... , digital consultant and formerly director of digital at Starcom Digital. It is a medium of obvious appeal ... spends much of its marketing budget on TV ads, iTV helps campaigns to work harder. "FMCG brands ...
Pepsi spots the potential of QR codes
04 Dec 2008 | by Elizabeth Clifford-Marsh
of marketing campaigns. "They're being used in other industries for tracking purposes, so consumers ... the Pepsi campaign is an exciting step for the future of mobile marketing, while others in the industry ... of mobile marketing. For me, they're more of a gimmick and a response to the technological limitations ...
Red Bull becomes first brand on PlayStation Home
02 Dec 2008 | by Elizabeth Clifford-Marsh
to the internet through their PS3 consoles. John Beasley, brand marketing manager for Red Bull UK said Home ... with the brand," he said. Beasley said Home will show marketers how in-game advertising can be used effectively ...
Red Bull promotes online music venues
25 Nov 2008 | by Elizabeth Clifford-Marsh
The teenage talent competition gives musicians their own online venue to showcase their talent and help from Red Bull promoters to raise their profile through Red Bull marketing activity including gig ... , who will win a day in a studio plus their single professionally pressed onto a CD. Digital agency ...
Malibu in biggest web drive to date
17 Sep 2008 | by Andrew McCormick
year olds. Pernod Ricard has dubbed the campaign its biggest ever digital initiative.
