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Jobs | Agency Showcase | Ad creativeSimon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
The retailer said it wants to reinforce its customer's established brand loyalty and engage with its growing community online in social networking sites, such as Facebook. A new look website , designed by marketing agency Mosaic Brighton, complete with the strapline 'Once bitten, forever smitten ...
Driver, marketing director at Fox's, sales increased 4.3m following Vinnie's debut. Reversing the usual ...
LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ... to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...
Client: Plum Baby Agency: Work Club Work Club created a campaign to make baby food brand Plum Baby stand out from other premium products in a competitive market by connecting with senses other than ... and preservative-free product, Plum Baby sits in a highly competitive market, which is already saturated ...
. The caffeine-hungry takeaway market is vital to the success of this Italian, family-run business, with around ... of Ponti s founder Giuseppe) briefed digital communications agency ID Media to replace its outdated (even ... service, Ispani and Korczak outline ambitious digital plans. They aim to review Ponti s entire ...
LONDON - Linda McCartney Foods has shifted its brand marketing strategy online, harnessing digital
The dairy dessert brand has worked with Carlson Marketing to create an online campaign based around a Lifestyle Guru character. A microsite ( www.muller.co.uk/vitalityshow ) has two main features : a downloadable desktop application in the form of a lifestyle guru and a prize draw competition ...
Sandwich chain Subway has launched a nationwide digital campaign based on Scrabble to boost sales...Dog Digital was tasked with developing and designing a promotional website, online game and email marketing campaign as part of a strategy to increase drink sales and create greater awareness of the sandwich retailer's product range. Digital elements are part of an integrated marketing campaign ...
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