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Government uses Glue to get kids to do their sums

or snowboard designer. Nikki Waid, deputy head of marketing at DCSF, said: "This campaign is built ...

Masterclass: The Revolution Masterclass on affiliate regulation

Many working in affiliate marketing believe regulation is long overdue in the sector, but who...of the IAB s Affiliate Marketing Council. Before joining Affiliate Window, he worked for Quantum Publishing ... podcasts with leading members of the affiliate marketing industry. Mark Batty is online marketing manager at Woolworths. Before taking up his post at the start of 2007, Batty was online marketing manager ...

Digital hub to back Texaco safety activity

Texaco is delivering a corporate social responsibility campaign with a digital hub to teach road...The independently owned service station brand is working with VCCP to create a rich interactive site, aiming to educate children through engagement. The digital focus is a microsite, www.hectorshome.co.uk. It features a 3D world based around a series of five animated DVDs - The Peculiar Adventures of Hector ...

Universities go digital in hunt for students

Kingston and Middlesex Universities are using digital channels to boost student recruitment....Kingston University has appointed Tonic to develop a new digital brand, web site, online game and online marketing campaign for its flagship creative economies MA courses. Tasked with increasing ... . Tonic won a four-way pitch against digital branding and advertising agencies. Middlesex is also using ...

Masterclass: The Revolution Masterclass on email deliverability

Do-it-yourself email marketing can be hazardous to your brand's health. Getting it right takes care...and digital marketing for 16 years. His career includes stints at NDL, Claritas and Acxiom. At Claritas he was responsible for launching Claritas Interactive throughout Europe. Darren Fell founded email marketing ... is internet marketing manager at outdoor sports brand Field Trek. He joined the company 18 months ago ...

UCAS drives students online with viral

UCAS digital strategy is to reach the current and future student community via its site, www.yougofurther.co.uk , and raise its profile to attract potential commercial partners. The site combines Web 2.0 and content and aims to pulls students in with career-boosting study opportunities. UCAS briefed Inbox Digital ...

Friends of the Earth reaches out online

Friends of the Earth is looking to digital channels to help in the drive to educate young people

Digital training: Offline talent makes the leap

As employers face a skills shortage in digital, some are finding it pays to train up staff from...TRACK' E-consultancy has launched a 'Digital Fast Track' course to get marketers up to speed with digital. "As it is aimed at marketers, we can assume their knowledge already in terms of targeting ... of their marketing departments. "From a client-side perspective, there has been a stronger realisation that digital ...

Only training can solve skills crisis

The recruitment crisis continues in digital marketing. Expertise is lacking and there is a ... sector, the market is welcoming talent from traditional media and marketing. With the digital market ... , they are not learning the basic rules of digital marketing. "The danger is that there are a lot of lessons leant ...

Tesco backs school club with online ads

, direct marketing, local and national press, which was created by The Red Brick Road agency ...

 

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