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Project watch

Continuing the story of Breast Cancer Care's digital overhaul. This month, the breast cancer

Account wins

digital marketing account to Soup. The win followed a pitch against undisclosed agencies, which...Diffiniti has picked up Sky's £23.5m digital account, beating three agencies to the digital media brief previously held by i-Level. Diffiniti forms part of Aegis' global digital network, Isobar. Also pitching were WPP's MediaCom, Havas agency Media Contacts and Syzygy's Unique Digital. UK spinal ...

West London Clinic renews online brand

The West London Clinic is completely shifting its digital strategy, moving its site from a simple...director at t7f. "Cosmetic surgery is a big decision for customers. Part of the market is set in walk ... need for the clinic to use digital. Now, because people do all their research online, it is necessary to go much deeper into the online world. Its market has moved online, and The West London Clinic can now ...

Creative review: Chris Baylis associate creative director, GT, BIMA member for four years

He has worked in digital advertising for more than nine years, during which time he was creative communications director at Profero and, more recently, creative head at Agency Republic. "Digital creative ... it's going to take is TV budgets moving online to allow digital agencies to leave the old guard ...

DoH hires Profero for Smokefree campaign

The Department of Health has hired digital agency Profero to develop a site for the SmokeFree...Profero was appointed to the brief by government agency COI following a pitch against an undisclosed number of agencies on COI's digital agency roster. The site will aim to provide information on the forthcoming smoking ban. Earlier this year, MPs voted to impose a ban on smoking in all enclosed public ...

Rentokil rolls out first major search project

Pest control company Rentokil Initial is embarking on its first major search engine marketing

Breast cancer charity hires Harvest for search activity

LONDON - Breakthrough Breast Cancer has appointed online marketing agency Harvest Digital to handle...The appointment will include Harvest Digital managing keyword creation, optimisation and bidding ... . The appointment announcement links in with the launch of Breakthrough's integrated marketing activity for Breast ... marketing activity will link through to a landing page on the charity site which features calls to action ...

Reckitt Benckiser to boost power brands

Reckitt Benckiser has appointed FullSIX as its lead health-care digital agency in Europe to boost...The agency, which won the work after a pitch, will report to the FMCG's global media team. It has responsibility for the development and deployment of multi-market, multi-brand sites across Europe ... interactive marketing platform." The win comes as FullSIX appoints Amy Beeton as its first new UK business ...

Surgeons assisted by Healthcare Commission cardiac site

The site provides this complex and sensitive information for more than 100 surgeons to assist patients with their surgery choices. The site, which was created by digital agency Framfab, employed a user-centric design process, liaising with patients and surgeons during the course of the project ...

PruHealth seeks to boost sales by improving user experience

to navigate, use the quotation engine and make purchases. It is being backed by search engine marketing ...

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