40 Years of the Web: 40 things you didn't know about the internet
31 Dec 2009 | by Adam Woods
(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ...
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Jobs | Agency Showcase | Ad creative40 things you didn't know about the internet
31 Dec 2009 | by Adam Woods
(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ...
Augmented reality: Don't believe the hype
30 Dec 2009 | by Trevor Clawson
LONDON - For marketers, AR is the best thing since sliced bread, but for consumers it is still a...'re really cool." This is the type of conversation that has been going on within marketing departments across ... that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
Real-time search: what it means for you
23 Dec 2009 | by Dan Leahul
the marriage of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ... brands become power-users? This is the logical next question for marketers. The answer is that they can ... retail brands can expect to market time-sensitive discounts. Just Search's Walker predicts a future ...
ANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
New angel investors out to invest in UK digital start-ups
12 Nov 2009 | by Jennifer Whitehead
the likes of Google, DoubleClick and Yahoo! is on the hunt for digital media start-ups in which to invest....Olliver, previously a senior executive at digital firms Klipmart, Yahoo! and DoubleClick. He is joined ... of DoubleClick. Other founders are: Chris Young, chairman and chief executive of Digital Broadcasting Group; Joe ...
Yahoo! wants to find the UK's best branded app
12 Nov 2009 | by Staff
Yahoo! is inviting brands, digital agencies and web developers to get together in London and hear about the new Yahoo! Application Platform before launching the competition to find the country's finest apps. Yahoo! is offering an open invitation to any brand retailer, publisher, content provider ...
IAB Engage 2009: advertising not paid-for content is the future, claims Microsoft chief
11 Nov 2009 | by Gareth Jones
Speaking at IAB Engage 2009, Highfield said while pay models will work for certain types of online content advertising will remain the predominant revenue stream. Outlining his vision for the future of the UK digital industry, Highfield said that the proliferation of cheap netbooks would fuel a boom ...
IAB Engage 2009: the tea break guide
11 Nov 2009 | by Gareth Jones
closely by video capability. In a session entitled Survival of the fittest' IAB marketing director Kieron Matthews, ruffled a few feathers by claiming "the level of creativity in the digital industry at the moment really isn't that great". In order to raise the creative bar Matthews called on marketers to have ...
COI boss: digital is crucial but we can't boost spend
11 Nov 2009 | by Gareth Jones
LONDON - The COI has refused to commit to increasing its digital spend despite outlining plans...as much on digital marketing than it did in 2006, but the former DLKW chief executive told Revolution he ... . However, Lund claimed digital marketing and social media would underpin the government's marketing ... 2008/2009, an increase of 35 per cent. Spend on digital marketing also rose by 84 per cent to 40m ...
