EA buys Playfish in online gaming move
09 Nov 2009 | by Andrew McCormick
it will host Playfish in EAi, the company's digital business, which also houses EA Mobile. "Social gaming ...
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Jobs | Agency Showcase | Ad creativeApple advertises for passionate gamer to develop iPhone apps
16 Nov 2009 | by Staff
, but rumours arise periodically that Apple will look at entering the console market. While the iPhone was never ...
Microsoft hits back at in-game advertising detractors
06 Oct 2009 | by Darren Davidson
reports about the health of the market....reports and market research reports to back up his points. Under the heading 'in-game advertising is thriving', he says: "For our 2009 fiscal year, Massive achieved an impressive double-digit year ... also hits back with one of the nascent market's biggest selling points, arguing that it grounds video ...
Blu-ray launches viral collection to promote the beauty of HD
03 Sep 2009 | by Dan Leahul
their scores. Viral and digital marketing agency Tamba was appointed to create a series of online games ...
Sony rallies behind its flagging PlayStation brand
19 Aug 2009 | by Dan Leahul
LONDON - Sony is making moves to boost the PlayStation 3 in the competitive gaming console market...has also announced plans for a new digital reader for the PSP - called Digital Comics - that allows ...
Red Bull becomes first brand on PlayStation Home
02 Dec 2008 | by Elizabeth Clifford-Marsh
to the internet through their PS3 consoles. John Beasley, brand marketing manager for Red Bull UK said Home ... with the brand," he said. Beasley said Home will show marketers how in-game advertising can be used effectively ...
Midway runs full screen ads for wrestling game
11 Sep 2008 | by Elizabeth Clifford-Marsh
LONDON - Games developer Midway has become one of the first brands to base its digital advertising
