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Is open source the answer?

at last count, including services from Google Maps to AdWords and Google Docs. Digital marketing agency ... wants to make marketing information - such as a customer's favourites' - available, too, and open up ... . Facebook, Twitter, Amazon, eBay, Betfair and 7Digital are just a few to have embraced openness, and all ...

Asda uses web in aim to become store of the people

Andy Bond, chief executive of Asda said the 'digital explosion' and a decline in trust in the government and business poses a challenge to businesses looking to build customer loyalty. As a result, Asda has launched a new blog called Aisle Spy and has introduced a number of webcams at key locations ...

Battle of the brands: Sainsbury's versus Tesco

to set the pace for the market and has become a compelling destination for most household needs," he says ... . According to Leigh Rengger, Sainsbury's head of online marketing, the aim behind the site is to ensure ...

 

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