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Google Maps to show where to get coffee on the go

The search giant has only previously run ads on a large-scale basis across Google Maps in Japan, where the mobile market is most advanced. But now Google Australia is planning to test some ads, with other markets including the UK rumoured to be next in line. Fast-food chains, coffee shops ...

Target and Amazon break-up puts Marks & Spencer in spotlight

in any significant way. Market analyst Stephen Ju told The Wall Street Journal that sales from Target ... business strategy, which focuses on its lucrative middle-market retailers, including the rumoured secret ...

Best Buy unleashes 500-strong Twitter sales force

marketing role have a degree and at least 250 Twitter followers. ...

When bricks meet clicks

-store shopping experiences work seamlessly together. Nike is one of the market leaders in this space. Back ... Sharon Tomkinson, head of marketing for Nike Retail. "It's a great example of the virtual world driving ... ." The digital mirror is a slick application that lets a customer upload their photo to the site and see what ...

Opinion - Interactive TV is much more than just a direct marketing tool.

becoming solely a direct marketing tool, argues Sleeper s Mark Iremonger....I cannot understand why interactive television is so often sold as a direct marketing (DM) tool, when it will have to fulfil all of the advertising and marketing needs that the analogue TV it replaces does today, with direct marketing as an extra add-on. This DM focus is dangerous because ...

 

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