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ANALYSIS: Online Retail - Cashing in on Christmas

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...

Marketers prefer Facebook to other social sites

LONDON - Facebook is the preferred social network for marketers with more than half of US online...As of April this year, Facebook was marketers' favourite site, with 56.8 per cent of the largest US online retailers maintaining some kind of a presense on the site. It was followed by video-sharing website YouTube, with 41.4 per cent of retailers having a presence, and MySpace, with 28.6 per cent ...

E-book reader market set for shake-up as Kindle faces new competition

LONDON - The nascent e-book reader market is hotting up, with US book retailer Barnes & Noble set...in July. It is expected to include a six-inch screen from digital-paper maker E-Ink Corp. featuring ... such as Sony market e-book readers, the Kindle dominates the market. Earlier this week, Amazon dropped ...

Google books project hits snag

to restrict price competition and muscle other digital distributors from the market. In a joint statement ...

eBay appoints Essence across Europe

LONDON - eBay has named digital agency Essence to manage its display and editorial accounts across...to stretching ROI targets. Torsten Schuppe, marketing director of eBay in Europe, said: "We are delighted ... their ability to combine strong creative ideas in digital media, with a thorough, analytical approach and to optimise eBay's partnership and display marketing for maximum return on investment." ...

Välkommen! 7Digital partners with Spotify and Last.fm for Sweden launch

LONDON - London-based mp3 shop 7digital is breaking ground in the land of Spotify, announcing...kronor ( 6). In addition to the download store, 7digital's catalogue will also be available to Swedish ... and Denmark. Ben Drury, chief executive of 7digital, said the company currently has the largest mp3 retail ...

Sock Shop appoints TAMBA for digital drive

selection of product microsites and the appointment of viral marketing partner TAMBA....bespoke ways of shopping online. Cassie Ash, marketing manager at SockShop.co.uk, said: "We ...

Glasses Direct helps out shoppers with augmented reality app

shoppers commit to a purchase without physically trying on the glasses. The digital service complements ...

Borders aims to steal a march on Amazon with eBook offer

to challenge Amazon's potential dominance of the market..... The challenge for Borders is large and until eBook readers become mass market in the UK it may be a while before ...

Online shoppers bypass search engines in hunt for deals

E-commerce websites are likely to see diminishing returns from their search marketing spend ... their marketing focus from acquisition to improving the functionality of their site. "Online businesses continue to focus heavily on customer acquisition marketing, but by redirecting the same level of investment ...

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