There ain't no party like a Microsoft party
24 Sep 2009 | by Andrew McCormick
to throw parties for the launch of Windows 7 to spread the word and a marketing company specialising ...
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Jobs | Agency Showcase | Ad creativeAugmented Reality: Special report - Don't believe the hype
30 Dec 2009 | by Trevor Clawson
For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...'re really cool." This is the type of conversation that has been going on within marketing departments across ... that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
Apple customers still very much satisfied
20 Aug 2009 | by Dan Leahul
has been a result of innovation, integration of products, customer service and good marketing. "By ... of the last eight years - an edge in user satisfaction that's reflected in its dominance of the search market ...
Apple finally acknowledges Microsoft with ad attack
18 May 2009 | by Dan Leahul
Microsoft, now branding itself as a budget-friendly option, has been beckoning Apple for retaliation with its latest marketing campaign, created by Cripsin Porter + Bogusky. A recent ad for Zune Pass, although interestingly not for the Zune itself, claimed that filling a 120GB iPod with music from ...
Google/Apple link investigated by antitrust authority
05 May 2009 | by Dan Leahul
Google chief Eric Schmidt and Genentech chairman Arthur Levinson both sit on the boards at Apple and Google, which is in violation of an antiquated antitrust act from 1914. Google's recent foray into the smartphone market may have sparked the investigation, however signs also point towards the two companies ...
