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Augmented Reality: Special report - Don't believe the hype

For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...'re really cool." This is the type of conversation that has been going on within marketing departments across ... that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...

iPhone share of smartphone market hits 17 per cent

, including the Motorola Droid and Nokia's N900. Apple still trails well behind market leader Nokia, with 39.3 per cent of the global market, but this figure was down on last year, when he had a 42.3 per cent share. By contrast, the second largest manufacturer, BlackBerry, increase its share of the market ...

Samsung opens app fund to developers and brands

The electronics company is teaming up with Handmark, which makes mobile apps, to create the fund, which aims to generate 'market-changing game ideas'. The fund is open to companies, individual developers and brands. Those who submit winning ideas will receive as much as $250,000 ( 153,000) to develop ...

Vodafone hosts 'urban tag' tournament for Android handset launch

LONDON - Vodafone has teamed up with digital agency Marvellous to create a branded urban game using...of Marvellous, said: "Sharing complex technology stories with a mass market is tricky. "We created the Tag ...

Apple customers still very much satisfied

has been a result of innovation, integration of products, customer service and good marketing. "By ... of the last eight years - an edge in user satisfaction that's reflected in its dominance of the search market ...

Projectors in gadgets: the next big thing?

and digital cameras, are set for a staggering sixty-fold growth in shipments during the next four years...images on a wall or other surfaces. For marketers, it opens up new territory in guerrilla outdoor ... perfect fit for space-constrained mobile devices. And smart phones represent a promising market. Samsung ... , employs Texas Instruments' Digital Light Processing (DLP) projection technology. Other smart phones ...

Google offers one million free e-books to Sony Reader customers

it the largest, most comprehensive array of electronic books available in the market. In comparison, Amazon offers about 300,000 titles for its Kindle e-reader, while newcomer to the market Barnes Noble ... -book market. Sony was first out of the blocks in 2006 when it released the Reader, however Amazon has ...

Zune Video coming to UK, Zune HD not

is just the beginning of Microsoft's vision to create a cross-platform digital entertainment experience ...

 

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