30 Dec 2009
| by Trevor Clawson
For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...'re really cool." This is the type of conversation that has been going on within marketing departments across ...
that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ...
or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
13 Nov 2009
| by Staff
, including the Motorola Droid and Nokia's N900. Apple still trails well behind market leader Nokia, with 39.3 per cent of the global market, but this figure was down on last year, when he had a 42.3 per cent share. By contrast, the second largest manufacturer, BlackBerry, increase its share of the market ...
27 Oct 2009
| by Jennifer Whitehead
The electronics company is teaming up with Handmark, which makes mobile apps, to create the fund, which aims to generate 'market-changing game ideas'. The fund is open to companies, individual developers and brands. Those who submit winning ideas will receive as much as $250,000 ( 153,000) to develop ...
28 Aug 2009
| by Dan Leahul
LONDON - Vodafone has teamed up with digital agency Marvellous to create a branded urban game using...of Marvellous, said: "Sharing complex technology stories with a mass market is tricky. "We created the Tag ...
20 Aug 2009
| by Dan Leahul
has been a result of innovation, integration of products, customer service and good marketing. "By ...
of the last eight years - an edge in user satisfaction that's reflected in its dominance of the search market ...
07 Aug 2009
| by Dan Leahul
and digital cameras, are set for a staggering sixty-fold growth in shipments during the next four years...images on a wall or other surfaces. For marketers, it opens up new territory in guerrilla outdoor ...
perfect fit for space-constrained mobile devices. And smart phones represent a promising market. Samsung ...
, employs Texas Instruments' Digital Light Processing (DLP) projection technology. Other smart phones ...
30 Jul 2009
| by Dan Leahul
it the largest, most comprehensive array of electronic books available in the market. In comparison, Amazon offers about 300,000 titles for its Kindle e-reader, while newcomer to the market Barnes Noble ...
-book market. Sony was first out of the blocks in 2006 when it released the Reader, however Amazon has ...
27 May 2009
| by Dan Leahul
is just the beginning of Microsoft's vision to create a cross-platform digital entertainment experience ...