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Xbox strikes back

meets the marketing chief behind the vision....recent ad campaign. That's because, for the first time, Xbox has centred its marketing activity ... propelled Nintendo into a market-leading position, with the Wii selling around 20 million more consoles than ... former managing director of Nintendo Europe, Gosen now heads up Xbox's marketing efforts across Europe ...

Puma teams with Xbox 360 for the release of Forza Motorsport 3

LONDON - Microsoft has entered a marketing partnership with sports apparel brand Puma to hype...Normal 0 This collaboration will ensure prominent Puma branding within the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe and North ... Motorsport 3. Antonio Bertone, chief marketing officer of Puma said: "The Forza Motorsport association ...

Sony rallies behind its flagging PlayStation brand

LONDON - Sony is making moves to boost the PlayStation 3 in the competitive gaming console market...has also announced plans for a new digital reader for the PSP - called Digital Comics - that allows ...

Web and wireless drive gaming industry

Research from Global Industry Analysts shows that while the slowing economy is impacting on the market for traditional console and PC gaming, the increasing popularity of the internet and wireless ... 's PSP is also boosting the global market for gaming software. According to Global Industry Analysts ...

Zune Video coming to UK, Zune HD not

is just the beginning of Microsoft's vision to create a cross-platform digital entertainment experience ...

 

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