21 Dec 2009
| by Andrew McCormick
meets the marketing chief behind the vision....recent ad campaign. That's because, for the first time, Xbox has centred its marketing activity ...
propelled Nintendo into a market-leading position, with the Wii selling around 20 million more consoles than ...
former managing director of Nintendo Europe, Gosen now heads up Xbox's marketing efforts across Europe ...
28 Aug 2009
| by Dan Leahul
LONDON - Microsoft has entered a marketing partnership with sports apparel brand Puma to hype...Normal 0 This collaboration will ensure prominent Puma branding within the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe and North ...
Motorsport 3. Antonio Bertone, chief marketing officer of Puma said: "The Forza Motorsport association ...
19 Aug 2009
| by Dan Leahul
LONDON - Sony is making moves to boost the PlayStation 3 in the competitive gaming console market...has also announced plans for a new digital reader for the PSP - called Digital Comics - that allows ...
24 Jun 2009
| by Gareth Jones
Research from Global Industry Analysts shows that while the slowing economy is impacting on the market for traditional console and PC gaming, the increasing popularity of the internet and wireless ...
's PSP is also boosting the global market for gaming software. According to Global Industry Analysts ...
27 May 2009
| by Dan Leahul
is just the beginning of Microsoft's vision to create a cross-platform digital entertainment experience ...