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Proctor & Gamble goes interactive for Oil of Ulay.

as part of the biggest-ever marketing spend on a health and beauty product. The kiosks, which use...Procter & Gamble is installing 176 touch-screen kiosks in supermarkets and high-street retailers as part of the biggest-ever marketing spend on a health and beauty product. The kiosks, which use Phillips interactive CD technology, are going into Boots and Tesco stores across the UK and Ireland ...

Come Surfing With ... Mandy Sowter.

of jargon, seemingly designed to baffle even the most determined marketer, and intended to restrict the net...was the amount of jargon, seemingly designed to baffle even the most determined marketer, and intended ... , very importantly, which vineyards to sample. The learning curve for a brand marketer given ... the internet as just another media tool to achieve your marketing objectives. Interflora For a ...

Unilever’s new ’brand experience’.

for marketers, however, is that on the whole they have not done a very good job in the past of winning people ... that marketers do have going for them is their brands. Our brands have their own integrity ... of that hypothesis. The marketer can let the consumer see the brand in a whole new set of contexts. You ...

 

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