30 Nov 1997
| by Gordon MacMillan.
as part of the biggest-ever
marketing spend on a health and beauty product. The kiosks, which use...Procter & Gamble is installing 176 touch-screen kiosks in
supermarkets and high-street retailers as part of the biggest-ever
marketing spend on a health and beauty product. The kiosks, which use
Phillips interactive CD technology, are going into Boots and Tesco stores
across the UK and Ireland ...
31 Oct 1997
of jargon, seemingly designed to baffle even the most
determined marketer, and intended to restrict the net...was
the amount of jargon, seemingly designed to baffle even the most
determined marketer, and intended ...
, very
importantly, which vineyards to sample.
The learning curve for a brand marketer given ...
the internet as just another
media tool to achieve your marketing objectives.
Interflora For a ...
31 Jul 1997
| by Stovin Hayter.
for marketers, however, is that on the whole they have not
done a very good job in the past of winning people ...
that marketers do have going for them is their
brands.
Our brands have their own integrity ...
of that hypothesis.
The marketer can let the consumer see the brand in a whole new set of
contexts. You ...