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Cool Toy - The Barclaycard-Cellnet phone.

- getting them to use it is another. Marketers hoping to sell to customers via the Nokia Communicator (Cool...Putting product information and a transactional facility in your customer s pocket is one thing - getting them to use it is another. Marketers hoping to sell to customers via the Nokia Communicator (Cool Toy, October) or personal digital assistants (PDAs) plugged into mobile phones, should reflect ...

The Web Brokerage - Insure your car quicker than you can wash it.

not done a great deal of direct customer market research before setting up Screentrade. We believe ... of date very quickly. So we decided to wait and get our market research from real customers ... consumer brand, the marketing of Screentrade will be critical to its success. Off- and online ...

Insurer re-invents banners.

, Scottish Amicable marketing and technology officer, commented: In general, a web user s time ...

Credit card firm to go for fish and fun.

that reflects the unconventional nature of the company s marketing persona, to coincide with a major new ad...Goldfish, the British Gas credit card, has appointed CHBi to develop an online presence that reflects the unconventional nature of the company s marketing persona, to coincide with a major new ad ... with a strong association between its brand and the web, a gap in the market which Mark Curtis ...

Legal & General releases mortgage research results.

of its Big Question web-based market-research experiments. The company found that 69 per cent...Financial services company Legal & General (www.legal-and-general.co.uk) has completed the first of its Big Question web-based market-research experiments. The company found that 69 per cent of visitors to its web site said they would be happy to arrange a mortgage over the phone, compared to 14 ...

Allied Dunbar aims to be new rugby flag bearer.

in favour of extensive rugby information, with news, statistics and a fans forum. Allied Dunbar marketing ...

Web more important for insurer.

Legal s first new-media shop follows a six-way pitch in which Black Sun shot it out against Webmedia, marketing agency Revolution, Zinc, Syphax and Domino to win the business. It has been timed to coincide with the launch of a separate in-house unit to oversee the company s developing new ...

Indicator - Digital TV will soon overtake the internet.

. Digital TV is available in France and Germany and will launch next year in the UK, Italy and Spain.... Digital TV is available in France and Germany and will launch next year in the UK, Italy and Spain ... ? The latest research from Datamonitor suggests not before 2003. It forecasts 18m digital TV households ... defined, however. The UK will be the first country in the world to deliver fully interactive digital TV ...

NetBanx starts online debit card transactions.

, will open up the online transactions market, particularly in the UK and Europe where the use of debit cards is widespread. It also hopes the system will help it to enter the US market, where numerous transaction-based systems already operate. Gary Hutton, NetBanx sales and marketing ...

Multimedia set to revolutionise the banking sector.

are more sceptical than Datamonitor about the pace of change. Romain Burmand of Paribas Capital Markets ...

 

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