31 Dec 1997
| by Gordon MacMillan.
- getting them to use it is another.
Marketers hoping to sell to customers via the Nokia Communicator (Cool...Putting product information and a transactional facility in your
customer s pocket is one thing - getting them to use it is another.
Marketers hoping to sell to customers via the Nokia Communicator (Cool
Toy, October) or personal digital assistants (PDAs) plugged into mobile
phones, should reflect ...
31 Dec 1997
not done a great deal of direct customer market
research before setting up Screentrade. We believe ...
of date very quickly. So we
decided to wait and get our market research from real customers ...
consumer brand, the marketing of Screentrade will be critical to its
success.
Off- and online ...
30 Nov 1997
| by Richard Lord.
, Scottish Amicable marketing and technology officer,
commented: In general, a web user s time ...
31 Oct 1997
| by Gordon MacMillan.
that reflects the unconventional nature of the
company s marketing persona, to coincide with a major new ad...Goldfish, the British Gas credit card, has appointed CHBi to develop
an online presence that reflects the unconventional nature of the
company s marketing persona, to coincide with a major new ad ...
with a strong association between its
brand and the web, a gap in the market which Mark Curtis ...
31 Oct 1997
| by Richard Lord.
of its Big Question
web-based market-research experiments. The company found that 69 per cent...Financial services company Legal & General
(www.legal-and-general.co.uk) has completed the first of its Big Question
web-based market-research experiments. The company found that 69 per cent
of visitors to its web site said they would be happy to arrange a mortgage
over the phone, compared to 14 ...
31 Oct 1997
| by Richard Lord.
in favour of extensive rugby information, with news, statistics
and a fans forum. Allied Dunbar marketing ...
30 Sep 1997
Legal s first new-media shop follows a six-way
pitch in which Black Sun shot it out against Webmedia, marketing agency
Revolution, Zinc, Syphax and Domino to win the business.
It has been timed to coincide with the launch of a separate in-house unit
to oversee the company s developing new ...
31 Jul 1997
| by Nick Rosen.
. Digital TV is available in France and Germany and
will launch next year in the UK, Italy and Spain.... Digital TV is available in France and Germany and
will launch next year in the UK, Italy and Spain ...
? The
latest research from Datamonitor suggests not before 2003. It forecasts
18m digital TV households ...
defined, however. The UK will be the first country in
the world to deliver fully interactive digital TV ...
31 Jul 1997
| by John Owen.
, will open up the online transactions
market, particularly in the UK and Europe where the use of debit cards is
widespread.
It also hopes the system will help it to enter the US market, where
numerous transaction-based systems already operate.
Gary Hutton, NetBanx sales and marketing ...
31 Jul 1997
| by Gordon MacMillan.
are more sceptical than Datamonitor about the pace of
change. Romain Burmand of Paribas Capital Markets ...