BT’s flying coupons to take off.
31 Oct 1997 | by Gordon MacMillan.
it as an advertiser option called Digital Response Coupons early next year. We are concentrating on advertisers ...
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Jobs | Agency Showcase | Ad creativeCome Surfing With ... Hayden Sutherland.
31 Dec 1997
the evolution of e-commerce will be another radical development that will change the digital landscape yet ... . Certainly, content providers should not ignore the graphical design aspects of digital communication ... . It should be noted by all you new-media marketers that the URL for this site was not only added to recent ...
The ultimate captive audience.
30 Sep 1997
to airlines, explains its attraction to marketers: There are few places where you can get the attention ... in the fight for market share, and Spafax has seen passengers come increasingly to expect news feeds ... advertising and marketing can be tightly integrated between video, on-screen interactive, audio, print ...
New media will rip apart the travel business ... Thomas Cook can’t wait.
30 Sep 1997
a project unless we have a market research budget - we re absolutely customer-led. Thomas ... information is the key. At the core of the site is a marketing database engine to allow personalisation. Everyone talks about one-to-one marketing relationships but no-one s doing it. We now think we can ...
Audit standards set.
31 Jul 1997 | by Stovin Hayter.
keyboard. Hotel internet access is set to become a hot customer service and marketing issue for hotel...keyboard. Hotel internet access is set to become a hot customer service and marketing issue for hotel ...
