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The Revolution Awards - Celebrate the marketing revolution.

channel to market. The Awards have also been given the seal of approval by the Digital Marketing ... for New-Media Marketing, in association with Yahoo! and Campaign, recognise the improvements to business effectiveness that the use of new media can give marketers. It is intended ...

IMP moves into new media with two new subsidiaries.

Marketing agency IMP, part of the DMB&B Communications Group, has launched a new-media production...Marketing agency IMP, part of the DMB&B Communications Group, has launched a new ... and also develop its own client base. The company has also set up IMP Digital Communication Consultancy Services to advise clients on strategic marketing issues. ...

Online Communities - Meet the online pin doctors.

The ideal audience, in marketing terms, consists of a group of people who are already interested.... Awareness of the possibilities of digital marketing is stronger in some industries, however ... The ideal audience, in marketing terms, consists of a group of people who are already interested in what you re selling. Marketers have always tried to seek out and build relationships with such groups ...

Editorial - From footy fans to UFO freaks, you’ll find a market online.

nullUsing new media for marketing is not just about attracting consumers attention to your brands...Using new media for marketing is not just about attracting consumers attention to your brands ... , marketers need to understand what consumers are really using it for. People don t just use it to search ... marketers to plug into these in new ways. A good example of this is the way consumer brands and clubs ...

Email company promises six-figure online ad blitz.

One of the largest ever sums spent on an online marketing campaign for a British brand is being...One of the largest ever sums spent on an online marketing campaign for a British brand is being ... email addresses for life, is planning a massive web marketing blitz in an attempt to sign up 1 ... of advertising its products, and has appointed Lowe Digital in a consultative, planning and buying role ...

Search engine - Technical Service Providers.

was buying anything technical, it made sense to let the techies get on with it. Not many marketers would...and are analysed jointly with the marketing function. AMX DIGITAL Victoria House, 64 Paul ... was buying anything technical, it made sense to let the techies get on with it. Not many marketers would ... services. That s all changing, however, with the growth of new media as a part of the marketing ...

Appointment at CDP.

CDP is boosting its electronic marketing department with two recruits. Tanya Budd joins...CDP is boosting its electronic marketing department with two recruits. Tanya Budd joins as database marketing manager and Jane Taylor becomes internet marketing manager. Budd arrives from STS ... and electronic marketing. ...

Anti-spam campaign wins backer.

Redwood New Media is the first sponsor of a Direct Marketing Association initiative intended...Redwood New Media is the first sponsor of a Direct Marketing Association initiative intended ... Preference Service, in which consumers can register not to receive unsolicited mail from marketers. The DMA ... , it will be funded by marketers licensing the list in order to suppress mailings to those who don t want ...

Products to aid email campaigns.

Database marketing giant Acxiom has bought a third share of internet mail and directory firm...Database marketing giant Acxiom has bought a third share of internet mail and directory firm Bigfoot. Acxiom will work with Bigfoot to develop products to help direct marketers communicate one-to-one with customers. The first is Acxiom Preferred Mail, a service for handling direct email ...

New media prominent at exhibition.

New media will feature strongly among over 70 firms exhibiting at the debut Marketing97 exhibition...New media will feature strongly among over 70 firms exhibiting at the debut Marketing97 exhibition being held this November at London s Olympia. Already signed up are companies from ... cyber cafe, an exhibitor-visitor appointment system and stands. Marketing97 takes place from 25 ...

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