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GO channel pushes travel to consumers.

, Digital Outlook Communications. One is Glen Collins (above), who as Foresight s online marketing director...Two former colleagues at Foresight New Media have started a specialist online marketing agency, Digital Outlook Communications. One is Glen Collins (above), who as Foresight s online marketing ... and Twentieth Century Fox. At last, the web has the numbers to be a true marketing channel, and we re ...

Macklin revels in new role with Broadvision.

-to-one marketing, has said that he is revelling in his new entrepreneurial role as personalisation engine...-to-one marketing, has said that he is revelling in his new entrepreneurial role as personalisation engine Broadvision s industry marketing director. He s involved in sales and consultancy, focusing on two ... market share. There s a real need in the travel industry to create the equivalent of Amazon ...

Two cents’ worth - The one-to-one jigsaw puzzle.

One-to-one marketing on the internet is still far more talked about than actually done. But David...One-to-one marketing on the internet is still far more talked about than actually done ... of one-to-one marketing on the web. Some of the best-known names on the web are in his portfolio ... up and running in the US, Engage has moved vigorously into the UK market on the back of the ad ...

DigiReels launches online archive service.

connection. The company, which is a joint venture between Cable & Wireless and marketing services giant WPP...Ad monitoring company DigiReels has launched an internet service (www.digireels.co.uk) that features an archive of 40,000 TV ads, which agencies and clients can access using a dedicated 2Mb internet connection. The company, which is a joint venture between Cable & Wireless and marketing ...

Fletcher to survey IAB audience.

of the IAB s complementary report into the total size of the UK online ad market would finally ...

The ad column - UK online brands are catching up despite themselves.

more mature US market - and that s without an active trade body, at a time when so many advertisers ... will only be around œ15m, compared to around œ1.3 billion in the US. But market size isn t the issue ...

Online consumer ads take off at last.

to œ268 million by 2001. The US market is expected to be worth around 2 billion this year. Only 15 ...

Packaged goods marketers surf up and take notice.

provider AOL, aimed at developing the next generation of web marketing and advertising. While all three ...

Household goods - Why would anyone go to a web site about ketchup.

Questions like this tend to come up early in any conversation about using new media to market fmcg...Questions like this tend to come up early in any conversation about using new media to market ... more fragmented, it is becoming far more complicated, and far more expensive, to market household products on a mass scale using television. The onset of the era of digital TV, with its promise ...

Appointment at CHBi Razorfish.

CHBi Razorfish has strengthened its marketing department by bringing in Dee Edwards as new...CHBi Razorfish has strengthened its marketing department by bringing in Dee Edwards as new business manager. She was previously marketing manager at Net Profit. ...

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