Packaged goods marketers surf up and take notice.
01 Nov 1998
provider AOL, aimed at developing the next generation of web marketing and advertising. While all three ...
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Jobs | Agency Showcase | Ad creativeMarketing Britain - Brand of Hope & Glory.
01 Nov 1998 | by Stovin Hayter.
to project a more contemporary impression overseas. The next task, to follow textbook marketing procedures ... to promote its benefits as a marketing tool, explains Mark Wooding, client services manager at Nexus ... of image-building exercise is essential in today s global market, argues Michael Crossman, managing ...
Marketing Britain - How kiosks do the donkey-work at the British Council.
01 Nov 1998 | by Stovin Hayter.
Patricia Hewitt MP, a former vice-chair of the British Council, once described it as the Heineken of British foreign policy... it reaches the parts that other bodies cannot reach .
Marketing Britain - The Foreign Office’s tailor-made messages.
01 Nov 1998 | by Stovin Hayter.
The British Government s Foreign and Commonwealth Office official site (www.fco. gov.uk), created by Bates Interactive, is targeted at the average tourist or journalist searching for information. It aims to provide up-to-date information before it has been doctored by any publishing house, explains...
Information services - Zenda and the art of diversification.
01 Nov 1998
sets, telephones, and digital personal organisers....A lot of devices have been suggested as the ideal conduit for interactive media, including PCs, TV sets, telephones, and digital personal organisers. Thanks to Tim Jones, however, the list now includes paper. Jones wants to use paper, among other things, to talk to his customers ...
Household goods - Why would anyone go to a web site about ketchup.
01 Nov 1998
Questions like this tend to come up early in any conversation about using new media to market fmcg...Questions like this tend to come up early in any conversation about using new media to market ... more fragmented, it is becoming far more complicated, and far more expensive, to market household products on a mass scale using television. The onset of the era of digital TV, with its promise ...
Appointment at CHBi Razorfish.
01 Nov 1998 | by Jon Scott.
CHBi Razorfish has strengthened its marketing department by bringing in Dee Edwards as new...CHBi Razorfish has strengthened its marketing department by bringing in Dee Edwards as new business manager. She was previously marketing manager at Net Profit. ...
Appointment at Leo Burnett.
01 Nov 1998 | by Jon Scott.
by joining Leo Burnett as its digital communications director. Breen has been working in Hong Kong, London...Bant Breen has made his stint with WPP as a recruit on Martin Sorrell s fellowship scheme pay off by joining Leo Burnett as its digital communications director. Breen has been working in Hong Kong, London and New York for various WPP companies, including O&M, Sampson Tyrell and The Network. ...
Appointment at BSkyB.
01 Nov 1998 | by Jon Scott.
is to create and direct the look and feel of the new digital broadcast platform. Zie was creative director...Jeff Zie has left MSN UK to join BSkyB as creative director of interactive programming. His remit is to create and direct the look and feel of the new digital broadcast platform. Zie was creative director of MSN UK and he also founded EMAP s consumer online operation. ...
You too can find love ... with Angel.
01 Nov 1998 | by Jon Scott.
The Fourth Room, where he ll apply his expertise to new digital technologies, telecoms and technological...Nigel Shardlow, who set up the internet and new-media department at Orange, has joined consultancy The Fourth Room, where he ll apply his expertise to new digital technologies, telecoms ... for clients in that generally overlooked medium, digital radio. The Fourth Room breaks the consultancy ...
