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Packaged goods marketers surf up and take notice.

provider AOL, aimed at developing the next generation of web marketing and advertising. While all three ...

Household goods - Case study Unilever’s Mentadent toothpaste.

to advertise the promotion, says Simon Darling, Unilever s interactive marketing manager....-related sites to advertise the promotion, says Simon Darling, Unilever s interactive marketing manager ...

Aerome scents touchscreen sales.

women s scent Contradiction. And, said Sarah Wright, Calvin Klein Cosmetics UK marketing manager ...

Online advertising: Campaign of the month - Banner ads break the barrier in Gillette launch.

, this was because the US launch preceded the UK one, but also because launching on the internet made marketing ...

Levi's store opens interactive window.

Ingwersen, marketing innovation manager for Levi s Europe. A lot more people are now coming in just...Ingwersen, marketing innovation manager for Levi s Europe. A lot more people are now coming in just ...

Kimberley-Clark launches transatlantic Huggies site.

board. It was developed with ad agency Ogilvy We ve launched the site to learn about marketing ... marketing manager. If you want to sell nappies, it s important to have a relationship with the consumer ...

ACDO takes on the giants.

section where users send in photos of themselves wearing clothes washed in ACDO. Our market ...

GPs targeted online.

.epulse.co.uk) will have marketers at pharmaceutical companies rubbing their hands with glee. The site is accessible only...Pulse, the publication for GPs, is hoping that its new epulse web site (www.epulse.co.uk) will have marketers at pharmaceutical companies rubbing their hands with glee. The site is accessible only to GPs and to pharmaceutical companies. Using quarterly review Guidelines as its source ...

Nurofen launches first ’pain web site’.

interested in their own bodies, explained John Morrissey, analgesics marketing manager for Crookes ... medicines, but we don t know yet how effective marketing a healthcare brand on the internet will be ...

 

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