Buitoni puts taste of Italy on the web.
01 Dec 1998 | by Richard Lord.
. We see the web site as an integral part of the marketing mix, added Michelmore. We ll also ...
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Jobs | Agency Showcase | Ad creativeIrn-Bru in AG Barr stable.
01 Dec 1998 | by Nick Rosen.
In our feature on fmcg marketing last month (page 36) we incorrectly stated that Irn-bru is owned...In our feature on fmcg marketing last month (page 36) we incorrectly stated that Irn-bru is owned by Britvic. It is, in fact, an AG Barr brand. ...
Bestfoods breaks Pot Noodle online.
01 Nov 1998 | by Richard Lord.
students and young adults. Pot Noodle s target market averages around 17 years old, said Phil Gerrard ...
Now showing - Carlsberg.
01 Nov 1998 | by Stovin Hayter.
of music, a market for buying and selling CDs and memorabilia. The problem is, whatever I searched ...
Case study McVitie’s Jaffa Cakes.
01 Nov 1998
McVitie s faced a double challenge with Jaffa Cakes: not only how to market a relatively low-involvement fmcg online, but also how to capture the attention of 10 to 15-year-old kids. The answer, in a strategy devised by agency BMP interAction, was to turn the Orangey Tang characters ...
Heinz cooks up web plans.
14 Oct 1998 | by Richard Lord.
first phase, the fmcg giant, which currently has no UK web sites, has appointed Leeds-based digital...first phase, the fmcg giant, which currently has no UK web sites, has appointed Leeds-based digital ... . Wadsworth claimed that the challenge of marketing fmcg brands on the web would produce a few unusual ... in development work for Heinz for around four months and had been talking about the company s digital strategy ...
BMP lands Pepsi new media strategy deal.
14 Oct 1998 | by Nick Rosen.
that will involve a series of projects using both Pepsi s web site (www.pepsi. co.uk) and emerging digital...Soft-drink brand Pepsi has appointed BMP interAction to develop its new-media strategy after a three-way pitch. The agency will develop and begin to implement a three-year strategy for the brand that will involve a series of projects using both Pepsi s web site (www.pepsi. co.uk) and emerging digital ...
Brann wins two major accounts.
14 Oct 1998 | by Jon Scott.
Brann Interactive has scooped two big clients: Lufthansa and Guinness. The German airline s account will be managed by Richard Houston, who previously worked with Lufthansa at digital agency Webmedia. Lufthansa isn t one of those clients that are on the web just because it feels it has ...
Tesco becomes ISP.
08 Sep 1998 | by Richard Lord.
created the accompanying web site (www.tesco.net). According to marketing manger Helen Bridgett ... there was a much wider market. People were saying that they wanted to go onto the internet, but they didn ... .com, carsource 2 Digital œ34,000 pcdirect.co.uk, uk.msn.com, Equipment ...
Waitrose goes to work.
08 Sep 1998 | by Charles Walker, managing director, Lyco
serious venture for us, says Mark Price, marketing director at Waitrose. We ve proved it works ... restrained in marketing the scheme to ICL employees, although there were a few special offers - spend more ... markets the scheme, a test crucial to the future expansion of workplace shopping. Waitrose ...
