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Digital TV - New kid on the box.

After months of pre-launch hype, digital television is now a reality in the UK. Satellite...of marketing Gary Bean. We want to take that brand name and move it onto the digital platform. Teletext ... After months of pre-launch hype, digital television is now a reality in the UK. Satellite ... , the company might have to work hard to build a market. To put it simply, will those 17 million homes which ...

BIB is Open for business.

of this year under the brand name Open, although it won t be fully marketed until Autumn 1999....of this year under the brand name Open, although it won t be fully marketed until Autumn 1999. However ... promotional service, but by spring will offer interactive services to Sky Digital consumers. But it won ... digital TV viewers the chance to play, learn, shop, explore, bank, respond to and communicate ...

Sportingbet offers tax-free bets online.

. Sportingbet.com (www.sportingbet.com) is based on the island of Alderney, but is marketing itself around...A Channel Islands-based company has launched the UK s first tax-free online betting service. Sportingbet.com (www.sportingbet.com) is based on the island of Alderney, but is marketing itself around the world, with a particular emphasis on Western Europe, the US and the Far East. There are a ...

Auction Channel follows up interactive trial with series of one-off sales.

. According to Veronica Kruger, The Auction Channel s head of marketing, September s trial interactive TV ... on with it. What s nice is that the subsequent market research discovered that many of the IBS ... technology. We are currently in negotiation with various digital television carriers, and plan ...

Entertainment group Carlton Online sets up three new-media properties.

. The projects represent a major venture for the TV and entertainment group, which formed its digital media ... if they pay, for example. And we ll work with marketers on below-the-line things such as couponing ...

Come surfing with ... Biff Worsley.

the funds available to a major label, designer Creative Digital has created an easy ... .fullcycle.co.uk Developer: Creative Digital. ...

Bargain internet offers at Lastminute.

market. Last-minute purchases really lend themselves to the web, said Martha Lane Fox ... for the yuppie market, although this will inevitably change as our audience widens. But we have to walk the tightrope between offering low prices and discounting, which makes up-market hotels run a mile ...

Capital Radio redesigns site network.

better environments that offer higher quality for advertisers, said Capital s marketing executive ...

Online communities to set up UK sites.

marketing in the UK. He said Lycos was planning a large-scale print and banner campaign to promote Tripod ...

Digital TV - The flavours of interactivity.

the nation s urban areas, the companies have often struggled to develop a market for their multi...the nation s urban areas, the companies have often struggled to develop a market for their multi ... of digital TV will be limited. And in a scenario reminiscent of the standards war between Betamax and VHS ... formats. Digital TV will be sold to consumers on its capacity to deliver hundreds of channels ...

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