01 Dec 1998
| by Stovin Hayter.
After months of pre-launch hype, digital television is now a reality
in the UK. Satellite...of marketing Gary Bean. We want to take that brand name and move it onto
the digital platform. Teletext ...
After months of pre-launch hype, digital television is now a reality
in the UK. Satellite ...
, the company might have to work hard
to build a market. To put it simply, will those 17 million homes which ...
01 Dec 1998
| by Nick Rosen.
of this year under the brand name Open,
although it won t be fully marketed until Autumn 1999....of this year under the brand name Open,
although it won t be fully marketed until Autumn 1999.
However ...
promotional
service, but by spring will offer interactive services to Sky Digital
consumers. But it won ...
digital TV
viewers the chance to play, learn, shop, explore, bank, respond to and
communicate ...
01 Dec 1998
| by Richard Lord.
. Sportingbet.com (www.sportingbet.com) is based on
the island of Alderney, but is marketing itself around...A Channel Islands-based company has launched the UK s first tax-free
online betting service. Sportingbet.com (www.sportingbet.com) is based on
the island of Alderney, but is marketing itself around the world, with a
particular emphasis on Western Europe, the US and the Far East.
There are a ...
01 Dec 1998
| by Richard Lord.
.
According to Veronica Kruger, The Auction Channel s head of marketing,
September s trial interactive TV ...
on with
it.
What s nice is that the subsequent market research discovered that many
of the IBS ...
technology.
We are currently in negotiation with various digital television carriers,
and plan ...
01 Dec 1998
| by Stovin Hayter.
.
The projects represent a major venture for the TV and entertainment group,
which formed its digital media ...
if they pay, for example.
And we ll work with marketers on below-the-line things such as couponing ...
01 Dec 1998
the funds available to a major label, designer Creative
Digital has created an easy ...
.fullcycle.co.uk Developer: Creative Digital.
...
01 Dec 1998
| by Jon Scott.
market.
Last-minute purchases really lend themselves to the web, said Martha
Lane Fox ...
for the yuppie market, although
this will inevitably change as our audience widens. But we have to walk
the tightrope between offering low prices and discounting, which makes
up-market hotels run a mile ...
01 Dec 1998
| by Richard Lord.
better environments that offer higher quality for advertisers,
said Capital s marketing executive ...
01 Dec 1998
| by Richard Lord.
marketing in the UK. He said Lycos was planning a
large-scale print and banner campaign to promote Tripod ...
01 Nov 1998
the nation s urban areas, the companies
have often struggled to develop a market for their multi...the nation s urban areas, the companies
have often struggled to develop a market for their multi ...
of digital TV will be limited. And in a
scenario reminiscent of the standards war between Betamax and VHS ...
formats.
Digital TV will be sold to consumers on its capacity to deliver hundreds
of channels ...