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Auction Channel follows up interactive trial with series of one-off sales.

. According to Veronica Kruger, The Auction Channel s head of marketing, September s trial interactive TV ... on with it. What s nice is that the subsequent market research discovered that many of the IBS ... technology. We are currently in negotiation with various digital television carriers, and plan ...

Mall Contest.

are becoming a portal, says Mick Linnell, director of Barclays emerging markets group, and the man ... of access becomes more simple, with digital TV and so on, you get an element of familiarity. It ceases ... Barclaysquare to consumers. We re planning to start mass marketing in early 1999. When we do advertise, I ...

Brandstand - Will 1999 be the year of euphony in brand naming?

to the word Digital ). I look forward to more of this: airlines called Stop and Wait, banks called Beans ...

Revolution on the web - What’s on The Wall - Who’s doing their Xmas shopping online?

the levels of traffic to your web site or to build one for you, a market researcher or someone ... supplier of new-media services or products to marketers and you re not in the Directory, please let us ... -media and marketing jobs. The Wall Where you get to rant, argue, propose, discuss, analyse, ask ...

PC Direct sells computers online.

of the site and the magazine, said Lisa Woodfin, the magazine s marketing director. Once people ...

Virgin Net kiosks in Megastore trial.

within a leisure environment, said Virgin Net s sales and marketing director Alex Dale. We re also ...

UK launch for Amazon.com.

jumped from around 45 to 58 per cent. But we ll really go mass-market once digital TV takes off ... greater pressure than ever in its home market. ...

Publisher launches ’site for book lovers’.

. The site, built by Modem Media.Poppe Tyson, is aimed at enthusiastic readers, and is being marketed ... using its existing marketing activities, including press advertising, consumer promotions and point ...

Window-shop till you drop on Virgin’s ’emotional’ site.

s marketing director. Shopping for clothes is generally an emotional business. Clearly, the site ...

Quixell adds travel to new auction catalogue.

-commerce market in Germany is still developing, but I m confident that we can repeat our UK success ...

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