01 Dec 1998
| by Stovin Hayter.
After months of pre-launch hype, digital television is now a reality
in the UK. Satellite...of marketing Gary Bean. We want to take that brand name and move it onto
the digital platform. Teletext ...
After months of pre-launch hype, digital television is now a reality
in the UK. Satellite ...
, the company might have to work hard
to build a market. To put it simply, will those 17 million homes which ...
01 Dec 1998
| by Richard Lord.
, Digital Outlook Communications. One is
Glen Collins (above), who as Foresight s online marketing director...Two former colleagues at Foresight New Media have started a
specialist online marketing agency, Digital Outlook Communications. One is
Glen Collins (above), who as Foresight s online marketing ...
and Twentieth Century Fox. At
last, the web has the numbers to be a true marketing channel, and we re ...
01 Dec 1998
| by Nick Rosen.
of this year under the brand name Open,
although it won t be fully marketed until Autumn 1999....of this year under the brand name Open,
although it won t be fully marketed until Autumn 1999.
However ...
promotional
service, but by spring will offer interactive services to Sky Digital
consumers. But it won ...
digital TV
viewers the chance to play, learn, shop, explore, bank, respond to and
communicate ...
01 Dec 1998
| by Nick Rosen.
.tonystone.com). Images on the site will be given a digital
watermark by Datamark. Any watermarks visible when users...Stock photo company Tony Stone Images has launched a transactional
web site (www.tonystone.com). Images on the site will be given a digital
watermark by Datamark. Any watermarks visible when users browse the
catalogue will be made invisible once they download a paid-for version.
...
01 Dec 1998
| by Richard Lord.
-to-one marketing, has said that he is revelling
in his new entrepreneurial role as personalisation engine...-to-one marketing, has said that he is revelling
in his new entrepreneurial role as personalisation engine Broadvision s
industry marketing director.
He s involved in sales and consultancy, focusing on two ...
market share. There s a real need in the travel industry to create
the equivalent of Amazon ...
01 Dec 1998
| by Nick Rosen.
In our feature on fmcg marketing last month (page 36) we incorrectly
stated that Irn-bru is owned...In our feature on fmcg marketing last month (page 36) we incorrectly
stated that Irn-bru is owned by Britvic. It is, in fact, an AG Barr brand.
...
01 Dec 1998
| by Richard Lord.
Jo Bean has left Real Media to join Express Newspapers as new media
marketing manager for Express...Jo Bean has left Real Media to join Express Newspapers as new media
marketing manager for Express Sport Live and Megastar. She will develop
both brands online and build up traffic.
...
01 Dec 1998
| by Richard Lord.
sort of
federal electronic market....sort of
federal electronic market.
iMediation s first UK client is Flight Booker (www ...
, marketing
manager for Vignette Europe, believes that the VSS s ease of use will
encourage more ...
01 Dec 1998
| by Richard Lord.
. Sportingbet.com (www.sportingbet.com) is based on
the island of Alderney, but is marketing itself around...A Channel Islands-based company has launched the UK s first tax-free
online betting service. Sportingbet.com (www.sportingbet.com) is based on
the island of Alderney, but is marketing itself around the world, with a
particular emphasis on Western Europe, the US and the Far East.
There are a ...
01 Dec 1998
One-to-one marketing on the internet is still far more talked about
than actually done. But David...One-to-one marketing on the internet is still far more talked about
than actually done ...
of one-to-one marketing on
the web. Some of the best-known names on the web are in his portfolio ...
up and running in the US, Engage has moved
vigorously into the UK market on the back of the ad ...