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Online Ads Report - Growing up in the world.

reckons the total market was worth 8 million in 1997, and will be worth between 15m and 20m in 1998 ... . The market might be small, but it s growing at a phenomenal rate, and the nature of internet advertisers ... director William Reeve, but further comparison with the US market paints a more positive picture. Only ...

Online Ads Report - Introduction - You don't have to hype new media to see its worth.

elsewhere on this page testify, the market is pretty tiny. Clients are short of confidence, and there are a...elsewhere on this page testify, the market is pretty tiny. Clients are short of confidence, and there are a ... , and the site captures data and therefore has direct marketing implications. Similarly, there s a perception ... and it all just becomes new-media marketing, they presumably want to be the people their clients turn to. ...

Online Ads Report - De-mythology.

population which make net users very interesting to media owners and marketers. Richer, younger people ... is now growing at a faster rate than in the US, the conventional wisdom is that trends for the US market ... to avoid going near computers. It would be wrong to expect the UK market to resemble the current US ...

MTV digital channel to run interactive service on net.

MTV s new channel M2, whose UK launch on digital television is next month, has become the first TV...MTV s new channel M2, whose UK launch on digital television is next month, has become the first ... service, to be part of the British Interactive Broadcasting digital package. However, none ... of their programme. M2 then selects the best of these and shows them on its digital TV service. This shows ...

APL goes digital with new-media department.

Ad agency Ammirati Puris Lintas has finally launched a dedicated new-media department. APL Digital...Ad agency Ammirati Puris Lintas has finally launched a dedicated new-media department. APL Digital will become the official name of the department responsible for the agency s much-lauded web work, which has included sites for Mini and Peperami. The department will be based in London ...

New car sites reflect growing market.

The internet s growing share of car manufacturers giant spend on advertising and marketing...The internet s growing share of car manufacturers giant spend on advertising and marketing ... to be of the highest quality possible, said James Davis, senior account director of Audi s marketing agency Limbo ... .peugeot-206.co.uk). Yet it won t necessarily start a trend, according to Peugeot s marketing manager Bill ...

The Revolution Awards - It’s time to grab your share of the glory.

as the premier awards scheme for new-media marketing in the UK. The judging panel of high-profile clients...as the premier awards scheme for new-media marketing in the UK. The judging panel of high-profile clients ... marketing services group. The 1999 panel will be of an equally high calibre. The headline sponsor ... Internet, MM Group and NTL. The Awards have also again been given the seal of approval by the Digital ...

Reuters to watermark photo stock.

Reuters SportsWeb is to introduce digital watermarking to protect its images from unauthorised...Reuters SportsWeb is to introduce digital watermarking to protect its images from unauthorised reproduction. It has installed an image-management system from Datamark which allows any images that have been copied, cut, modified or printed without permission to be traced. The watermarks do ...

Online Magic staffs up interactive TV for Agency.com.

Airways to devise their multiple digital-channel strategies and will encourage them to take part...Online Magic has launched an interactive TV division to service the requirements of all its sister company Agency.com s clients. The 12 staff will help the network s existing clients such as British Airways to devise their multiple digital-channel strategies and will encourage them to take ...

Online Advertising Report, September 98 - Growing up in the world.

reckons the total market was worth œ8 million in 1997, and will be worth between œ15m and œ20m in 1998...- will be just the boost the online advertising market needs. I think digital TV will help the internet, he ... reckons the total market was worth œ8 million in 1997, and will be worth between œ15m and œ20m in 1998 ... for optimism. The market might be small, but it s growing at a phenomenal rate, and the nature of internet ...

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