31 Dec 1999
| by SIMON MORRIS, co-founder and director of 365 Corporation
advertising to establish the 365 brand as
well as providing platforms and opportunities for marketers ...
and
geeks and changed it forever into a mainstream, populist medium.
Marketers have also demonstrated ...
the internet more
creatively.
Online campaigns are now an integral part of the marketing mix ...
for the web. The ads promote the company's Mavica digital camera and are composed of a series of stills shot...Electronics giant Sony has launched the first streaming video banner campaign shot especially for the web. The ads promote the company's Mavica digital camera and are composed of a series of stills shot ...
and will roll out to other sites if successful. Geoff Muge, Sony's marketing communications manager, said: "It ...
for the web. The ads promote the company s Mavica
digital camera and are composed of a series of stills shot...Electronics giant Sony has launched the first streaming video banner
campaign shot especially for the web. The ads promote the company s Mavica
digital camera and are composed of a series of stills shot ...
Muge, Sony s marketing communications manager, said:
It s a clever way to demonstrate the unique ...
said that the company would gain market share by not charging commissions, unlike e-Exchange: "I don...-Xchange's managing director Naren Singapuri said that the company would gain market share by not charging commissions, unlike e-Exchange: "I don't think the market is ready for it. If you go to e-Exchange now ...
to establish market share. "Once our site becomes the main reference point for IT resellers in Europe, then we ...
-Xchange s managing director Naren
Singapuri said that the company would gain market share by not charging
commissions, unlike e-Exchange: I don t think the market is ready for it.
If you go to e-Exchange now ...
as
it takes to establish market share. Once our site becomes the main
reference point for IT resellers ...
-increasing budgets into marketing their brands to stand out and draw in traffic. Much of this marketing still happens ...
cost. It is called affiliate marketing. This might sound drier than Jack Dee performing in the Sahara ...
to attract people to your site. Affiliate marketing works, in a nutshell, like this: a web site owner signs ...
Everybody wants a piece of the action at First Tuesday, the monthly
intellectual cattle market...Everybody wants a piece of the action at First Tuesday, the monthly
intellectual cattle market for digital-media folk. But the event is so
popular these days that companies are being forced to seek out ever more
innovative sponsorship ideas.
Take e-commerce consultancy Quidnunc, which felt so ...
Online digital music provider MP3 plans to sell personalised
compilation CDs over the internet...Online digital music provider MP3 plans to sell personalised
compilation CDs over the internet following a deal with manufacturer
Cinram.
Consumers can already download more than 180,000 tracks ...
weeks, to catch the Christmas
market, said a Cinram spokesman.
We aim to continue to improve ...
Why do digital media companies chase after people with loads of internet experience, rather than...and profitable relationship between established traditional marketers and this new and exciting world of online ...
in the dark. The second is well versed in customer relationship management and marketing, knows exactly 'who ...
candidates with a background in marketing combined with internet nous, as well as first-hand experience of e ...