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Games network launches sponsored advent calendar.

.com and Chocolatestore.com to launch an email viral marketing campaign to coincide with the Christmas holiday period....Online game developer Uproar has teamed up with Virgin Radio, Gameplay, CDNow, Lastorders.com and Chocolatestore.com to launch an email viral marketing campaign to coincide with the Christmas holiday period. Uproar, which produces online entertainment sites, has linked up with its sponsors to produce a virtual ...

Dennis targets its online readership.

Dennis Publishing is to market its online titles with a personalised email campaign...Dennis Publishing is to market its online titles with a personalised email campaign that will target each of the 440,000 registered users. Expected to go live in February 2000, the publisher ... as developing the publisher s marketing strategy, the system aims to increase traffic to its titles, which ...

Pepsi viral ads aim at loyal customers.

Pepsi has launched its first large-scale viral marketing campaign in the UK. It will target 47...Pepsi has launched its first large-scale viral marketing campaign in the UK. It will target 47,000 consumers with emails containing a reflex-testing game to promote the launch of its loyalty scheme. Andrew Marsden, marketing director at Britvic, Pepsi s UK distributor, said he was targeting loyal ...

World Online chooses Joshua to oversee UK launch.

subsidiary - to handle its launch advertising and direct marketing. World Online is the only pan...Dutch ISP World Online, which is expanding into the UK, has picked Joshua - Grey Communications subsidiary - to handle its launch advertising and direct marketing. World Online is the only pan-European internet content company and is now one of Europe s most successful ISPs. ...

Appointment at Mediator.

Richard Hudson will join creative marketing agency Mediator as head of direct marketing and new...Richard Hudson will join creative marketing agency Mediator as head of direct marketing and new media. He previously worked for BMW, The Economist and Comet. ...

Online promotions - Campaign of the week - Ft.com entices rugby fans with viral offer.

vogue for viral marketing to reach end users via email....vogue for viral marketing to reach end users via email. An online campaign billed as a Man ... similar viral marketing campaign in the US for motor oil company Valvoline, based around college ... simple competition, with a significant prize, says Kim Tomkins, marketing manager at ft ...

Appointment at Engage.

of implementation to provide these services for the next generation of internet profile-based marketing," he said....of implementation to provide these services for the next generation of internet profile-based marketing," he said. ...

Online promotions - Campaign of the week - Ft.com entices rugby fans with viral offer.

vogue for viral marketing to reach end users via email. An online campaign billed as a 'Man ... 65 per cent increase in traffic. Modem is also running a similar viral marketing campaign in the US ... out. "We wanted a very simple competition, with a significant prize," says Kim Tomkins, marketing ...

Agency.com in buy-out bid for rival.

New media agency Agency.com is thought to be poised to buy interactive direct marketing company i-traffic....New media agency Agency.com is thought to be poised to buy interactive direct marketing company i-traffic. But while both Myles Weissleder, marketing director for i-traffic, and an Agency.com spokeswoman refused to confirm or deny the story, it is reported that i-traffic employees have been informed ...

Two cents’ worth - Online advertising that’s tied to the real world.

DoubleClick with Abacus Direct, one of the big three direct marketing groups in the US, was equally cheeky...DoubleClick with Abacus Direct, one of the big three direct marketing groups in the US, was equally cheeky ... to dominate marketing and advertising on the internet. It wasn t exactly a bit player, even before ... that O Connor wants to build. For that he needed someone like Abacus - a link to tie internet marketing ...

 

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