15 Dec 1999
| by Nick Rosen.
for the web. The ads promote the company s Mavica
digital camera and are composed of a series of stills shot...Electronics giant Sony has launched the first streaming video banner
campaign shot especially for the web. The ads promote the company s Mavica
digital camera and are composed of a series of stills shot ...
Muge, Sony s marketing communications manager, said:
It s a clever way to demonstrate the unique ...
15 Dec 1999
for the web. The ads promote the company's Mavica digital camera and are composed of a series of stills shot...Electronics giant Sony has launched the first streaming video banner campaign shot especially for the web. The ads promote the company's Mavica digital camera and are composed of a series of stills shot ...
and will roll out to other sites if successful. Geoff Muge, Sony's marketing communications manager, said: "It ...
15 Dec 1999
| by Richard Lord.
-Xchange s managing director Naren
Singapuri said that the company would gain market share by not charging
commissions, unlike e-Exchange: I don t think the market is ready for it.
If you go to e-Exchange now ...
as
it takes to establish market share. Once our site becomes the main
reference point for IT resellers ...
15 Dec 1999
said that the company would gain market share by not charging commissions, unlike e-Exchange: "I don...-Xchange's managing director Naren Singapuri said that the company would gain market share by not charging commissions, unlike e-Exchange: "I don't think the market is ready for it. If you go to e-Exchange now ...
to establish market share. "Once our site becomes the main reference point for IT resellers in Europe, then we ...
15 Dec 1999
| by Ravi Chandiramani.
-increasing budgets into marketing their brands to stand out and draw in traffic. Much of this marketing still happens ...
cost. It is called affiliate marketing. This might sound drier than Jack Dee performing in the Sahara ...
to attract people to your site. Affiliate marketing works, in a nutshell, like this: a web site owner signs ...
15 Dec 1999
| by Ravi Chandiramani.
-increasing budgets into marketing their
brands to stand out and draw in traffic. Much of this marketing still...-increasing budgets into marketing their
brands to stand out and draw in traffic. Much of this marketing still ...
, and at much lower
cost. It is called affiliate marketing. This might sound drier than Jack
Dee performing ...
arteries to attract people
to your site.
Affiliate marketing works, in a nutshell, like this: a ...
08 Dec 1999
| by Steve Barrett.
The Virgin Group is set to launch a new online venture to capture the
student market. The new e...The Virgin Group is set to launch a new online venture to capture the
student market. The new e ...
because Virgin Student delivers a different range of
products and services.
The student market ...
retailer, is making
the student market central to its roll-out efforts.
...
08 Dec 1999
| by Steve Barrett.
.
This was the problem faced by Hilary Perchard, head of marketing for
electrical retailer Comet Direct, part of Kesa Interactive, a business
unit within the Kingfisher Group responsible for digital media
marketing ...
information, a key factor in such
a price-sensitive and volatile market as electrical goods. Delivery ...
01 Dec 1999
| by Simon Darling, former e-commerce and in
in these digital times. What is required is help from
an organisation that brings savvy digital strategic ...
01 Dec 1999
| by Nick Rosen.
. The BBC s accounts should be made accessible to
the National Audit Office, and some kind of market ...