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targeted the site is. Sectors include PR, marketing, fashion and retail, and e-commerce. A ...

Reebok to target Dreamcast users.

-wide marketing drives designed specifically for owners of the Sega Dreamcast games console....-wide marketing drives designed specifically for owners of the Sega Dreamcast games console. Running from ... the console s internet service, the Dreamarena. The move represents the first major marketing campaign to specifically target the console s European players. Until now, games manufacturers have avoided marketing ...

TopShop to offer personal CDs.

TopShop, the Arcadia Group's high street chain for young women, is extending its music marketing...TopShop, the Arcadia Group's high street chain for young women, is extending its music marketing ... . The 10-track CDs, which will also have personalised titles, are then created automatically by digital ... 's music marketing strategy. ...

TopShop to offer personal CDs.

TopShop, the Arcadia Group s high street chain for young women, is extending its music marketing...TopShop, the Arcadia Group s high street chain for young women, is extending its music marketing ... , are then created automatically by digital solutions company Razorcuts. The chain also has its own in ... , managing director of Cube, which is behind TopShop s music marketing strategy. ...

Analysis - Brands keep up the right image online.

company guidelines: "It covers everything, from direct marketing to the point of sale, to the above...company guidelines: "It covers everything, from direct marketing to the point of sale, to the above ... for new markets at boo.com, which sells clothing from DKNY and Vans among others, says that it's important ...

Analysis - Brands keep up the right image online.

everything, from direct marketing to the point of sale, to the above-the-line work. Online, we ... markets at boo.com, which sells clothing from DKNY and Vans among others, says that it s important ...

Trailblazer - The best place to do a strip search.

Sports, started selling though the Open interactive digital TV platform on 1 August this year. It offers digital TV subscribers access to a selection of the exclusive football, cricket and rugby kits ... rights to its merchandise, says Watkins. With the digital revolution in full swing, a swathe ...

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site aimed at so-called silver surfers springs into action. But it s a competitive market ... can be used to minimise the risks of niche-market publishing. The site will need a strong ...

boo.com goes live after a long delay.

and marketing campaigns, but the sportswear retailer admitted that it was still perfecting the site....Boo.com launched last week after months of anticipation fuelled by high-profile press and marketing campaigns, but the sportswear retailer admitted that it was still perfecting the site ... , with global sales, marketing and distribution, and multi-lingual and multi-currency transaction facilities ...

Analysis - Just a soft option?

online brand in its own right; the other is the launch of a branding or marketing web site as part ... that the same standards have to be adopted for online media as they would be for offline marketing activity ... believes that the slightly laissez-faire attitude is a hangover from the early days of online marketing ...

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