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Jobs | Agency Showcase | Ad creativebecoming solely a direct marketing tool, argues Sleeper s Mark Iremonger....I cannot understand why interactive television is so often sold as a direct marketing (DM) tool, when it will have to fulfil all of the advertising and marketing needs that the analogue TV it replaces does today, with direct marketing as an extra add-on. This DM focus is dangerous because ...
Capital Radio s digital arm Capital Interactive is aiming to launch two themed online-only stations...Capital Radio s digital arm Capital Interactive is aiming to launch two themed online-only stations before Christmas. As part of its planned investment of 4m in online ventures during the next 12 months, Capital Interactive s first online station - codenamed Diva - will target women in their 20s ...
markets throwing a wobbler and over-reacting. OK, so they've been doing it for more than half a year now ...
marketing, production and other support staff and include ex-Virgin online account manager Darren Wallis...US-based Discovery.com has laid off 13 staff at its London office. The UK redundancies have hit marketing, production and other support staff and include ex-Virgin online account manager Darren Wallis ... the aim up to now in the market, but a different view has been adopted, he said. In future, we are going ...
marketing officer Katie Walker and launch director Julia Groves also walked out (Revolution, 27 Sept, p3 ...
Woolston and Gray (BHWG), marketing for the site will coincide with beta-testing this month, when a direct ...
of kids to take it forward,' he said. In the face of adverse market conditions, which have led to Fi ...
-profile failures of Urbanfetch and Boxman. And not many others in the market would claim that revenue forecasts...-profile failures of Urbanfetch and Boxman. And not many others in the market would claim that revenue forecasts ... is b2b's potential for gaining market share and challenging existing business models? By some ... , it is not a market leader in terms of the amount of e-commerce in the sector actually being transacted, given ...
, only the mass commodity market.' E-exchange was founded in November 1998 by its chief executive ...
, market research and recruitment markets have signed up to the site. Five further service areas ...
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