ACDOCO revamps with soap opera
06 Dec 2000 | by AMANDA NOTTAGE
of students, and has seen it as a successful marketing tool. 'Being a smaller washing powder brand, we wanted ... and made us well known in the market.' ...
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeand beauty market has proved such a tough nut for e-tailers to crack
06 Dec 2000
The health and beauty market has seen great success offline and a number of start-ups have aimed...The health and beauty market has seen great success offline and a number of start-ups have aimed ... market and deep pockets . More recently, VitaGO closed its pan-European operation to concentrate on its launch market, Germany, opting to save resources as extra funding was not forthcoming. Negative market ...
Appointment at TwoWay TV
11 Oct 2000
at Digital Octopus....Interactive games channel TwoWay TV has taken Simon Small on board to co-ordinate the brand s launch on satellite in the UK. Small leaves his position as vice-president of new media production at Digital Octopus. ...
Nestle uses ice cream web game.
05 Oct 2000
Nestle is incorporating interactive marketing into an integrated UK launch campaign for its ice...Nestle is incorporating interactive marketing into an integrated UK launch campaign for its ice cream snack Maxibon. An emailable game called the Maxibon Challenge, created by Ogilvy Interactive, is aimed at 16-24 year-olds. The Flash game can either be played on the Maxibon site (www ...
P&G trials new profile technology.
30 Aug 2000 | by Amanda Nottage.
Proctor & Gamble is using interactive technology developed by digital agency Pixelpark to gain
Online promotions - Campaign of the week.
30 Aug 2000
Name of campaign: Timotei Nature Burst viral marketing campaign...Name of campaign: Timotei Nature Burst viral marketing campaign Client: Elida Faberge Agency: Cairns s Channel in September. Aim of campaign: To promote awareness of the Timotei brand in young women - such as students and office workers - who might find themselves stuck in front of a ...
EBusinessMedia to target pharmacists.
23 Aug 2000 | by Philip Smith.
into the competitive online pharmacy market with a new launch next year....into the competitive online pharmacy market with a new launch next year. The company already targets the market with epulse, a site for UK health professionals, but chief executive Graham Elton said that it is also looking at the pharmacy sector: There are two clear markets in healthcare. We have already ...
Appointment at - Perfuma.com.
16 Aug 2000 | by Steve Barrett.
Beauty product e-tailer Perfuma.com has appointed Chantal Duchene as sales and marketing director...Beauty product e-tailer Perfuma.com has appointed Chantal Duchene as sales and marketing director. Formerly senior brand manager at Revlon, part of her job will be to boost brand partnerships with beauty houses. ...
Shopping with Revolution - Cosmetics for the cowardly.
09 Aug 2000 | by Amanda Nottage.
. I thought this was odd as the order had been processed without a problem. I duly typed the digits ... . I replied with a single-digit email and expected to receive another request the following morning ...
E-commerce portal targets older teens.
03 Aug 2000 | by Ravi Chandiramani.
. It will enter an increasingly fierce market of impending teen portals, including Unilever-backed Wowgo along.... It will enter an increasingly fierce market of impending teen portals, including Unilever-backed Wowgo along ... garments. Chris Mair, marketing director at TheRumour.com, said: "We're trying to get away from teeny web ... Marketing is developing back-end systems. It has around #500,000 seed capital and expects to receive between ...
