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ACCOUNTS: New accounts this week

Waitrose-backed e-grocer Last Mile Solutions (LMS) has appointed marketing agency HHCL s creative...Waitrose-backed e-grocer Last Mile Solutions (LMS) has appointed marketing agency HHCL s creative business consultancy Rainmaker to advise it on customer and public relations. ...

Trinity reveals new project

Trinity Mirror Digital is to launch a general sports site and a shopping advice site as the next...title of Choice . Jill Playle, marketing director of Trinity Mirror Digital, said that an exact ... Trinity Mirror Digital is to launch a general sports site and a shopping advice site as the next ... launch of its celebrity entertainment site icShowbiz.com (see page 8), Trinity Mirror Digital is set ...

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and sophisticated audience. City guides such as this are going to become more and more popular as marketers ...

Guinness plans SMS viral marketing ads

Guinness is looking to kick off an SMS viral marketing campaign in the new year on the back of its...Guinness is looking to kick off an SMS viral marketing campaign in the new year on the back of its revamped web site (www.guinness.com). The company has pumped pounds 1m into the site s relaunch in a relationship marketing drive that encourages users to fill in an online questionnaire in return for specially ...

Joint venture food site set for launch

. We aim to be the definitive food and drink destination for the digital age, said Nick Adderley, marketing director at the Taste Network. He added that a deal with off-licence chain Oddbins would ...

Bar-based digital ad screens set for UK

bar-based digital advertising screens following trials in January....Translucis, backed by consumer giant Diageo, owner of drinks brands such as Guinness, is to launch bar-based digital advertising screens following trials in January. The developer has been testing the 21 to 42 inch plasma screens on drinkers in bars and clubs in cities and towns including London ...

Sainsbury's and Oddbins team up for wine venture

a range of premium wines to consumers through both digital and traditional channels. The partnership...Sainsbury s and Oddbins have partnered in a business venture which will see the two companies sell a range of premium wines to consumers through both digital and traditional channels. The partnership will look to exploit Sainsbury s venture with Carlton TV and its interactive opportunities. The companies ...

E-marketplace for food to target independent outlets

An e-marketplace designed to grab part of the multi-billion pound market for supplying food...An e-marketplace designed to grab part of the multi-billion pound market for supplying food to independent outlets in the UK is to launch in January. Cata4.com, intended for the kitchens of small pubs and hotels as well as schools and prisons, promises to put chefs directly in touch with local produce ...

Vitivio.com to move into the US and broaden its range

the UK wine market, but we are looking to strike deals in the US and are also already being asked ... . A viral marketing campaign is being implemented to attract buyers to the site. It is a fragmented market, and if our audience doesn t have email, it is unlikely to be online, added Metcalfe ...

Analysis - Can reverse auctions work online?

in an increasingly competitive market. Yet the term reverse auction is sometimes confused in the rapid growth ... . The process is often more transparent than the usual b2b marketplaces. Alex Czajkowski, marketing director ... to be high. The consumer market is far more focused on the shop-by-request model. You need to be able to see ...

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