06 Dec 2000
| by MAIRI CLARK
to targeting the business market, said Cyrille Railliet, co-founder and vice-president of business development ...
29 Nov 2000
| by RAVI CHANDIRAMANI
Guinness is looking to kick off an SMS viral marketing campaign in the new year on the back of its...Guinness is looking to kick off an SMS viral marketing campaign in the new year on the back of its revamped web site (www.guinness.com). The company has pumped pounds 1m into the site s relaunch in a relationship marketing drive that encourages users to fill in an online questionnaire in return for specially ...
29 Nov 2000
and separate sales and marketing offices.
...
22 Nov 2000
Virgin has entered the online auction market with an offering that forms part of its Virgin Net...Virgin has entered the online auction market with an offering that forms part of its Virgin Net entertainment and shopping portal. It has been expected since last spring, when Virgin linked up with internet ...
itself to focus on content and commerce.
We ve been in a turbulent market for the past six months ...
22 Nov 2000
ubiquitous part of the digital marketing landscape. Oft-quoted in media of all types, from Metro ...
to the completion of its fifth year of measuring internet and digital media audience usage. The data has stood up ...
22 Nov 2000
, digital TV and the internet as well as touch-screen kitchen display devices , said Hyde.
Other ...
together in a pounds 120 million service to provide the European market with an interactive washing ...
22 Nov 2000
marketing, production and other support staff and include ex-Virgin online account manager Darren Wallis...US-based Discovery.com has laid off 13 staff at its London office. The UK redundancies have hit marketing, production and other support staff and include ex-Virgin online account manager Darren Wallis ...
the aim up to now in the market, but a different view has been adopted, he said. In future, we are going ...
15 Nov 2000
WAP-based marketing service Saverfone has signed up with a number of high street retailers prior...WAP-based marketing service Saverfone has signed up with a number of high street retailers prior to its launch in December.
Big names such as Country Casuals, Austin Reed and C WAP phones.
The service also has the backing of three major network operators, giving the stores access to more than nine ...
08 Nov 2000
Orange. The mobile phone giant cast its shadow over the queen of digital newscasting just three months...Orange. The mobile phone giant cast its shadow over the queen of digital newscasting just three months ...
handful of these images were electronically sculpted over the digital wire frame which now makes up her ...
, without spending much on marketing.
We ve relied on below-the-line advertising, using word-of mouth ...
08 Nov 2000
Mobiles provide a rapturous feast for marketers. You can target your audience and surprise them...Mobiles provide a rapturous feast for marketers. You can target your audience and surprise them with great up-to-the-nanosecond information.
Self-styled as Europe s leading m-commerce provider , Red Message has created a whole business around this concept. So last week Terminator was thrilled to receive ...