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Jobs | Agency Showcase | Ad creativeMobile applications have yet to fully deliver for marketers, but with the targeted direct marketing that they offer, there is no doubt that they will deliver in the future. But how will wireless marketing and advertising operate in practice? One thread on The Wall asked how firms can sell ...
consent. But many argue that this could destroy the growing email marketing industry. Justin Hunt considers the issues. Spam is the curse of the internet age and marketers are now locked in a ... such communications. But the Direct Marketing Association wants opt-out practices to continue and is lobbying the EU ...
developed by the online direct marketing software provider Digital Impact, get round the problem ... ? David Murphy investigates. Email. Don't you just love it? Marketers certainly do. Never has ... an order. Problem is, the relative ease and affordability of email marketing is creating a tidal wave ...
Marketers agree that the quality of the list is paramount in creating a successful campaign ... Kingswell. It's not too late, saturation point hasn't yet been reached. Email marketing still offers huge opportunities to the savvy marketer. After all, here is a medium that is cheap ...
. As marketers we have to be able to give them that opportunity to be individualistic and - when we can ... at the point when they're ready to "commit" is integral to marketing, as well as dating, success. It is equally vital to act immediately. For years, direct marketers have recognised that up-to-date lists ...
Teen portal mykindaplace.com is stepping up its viral marketing to push the launch of its VIP subscription service. It will be emailing an interactive quiz called The Purity Test to its base ... as part of the package. Jenny Dannenberg, marketing and business development manager ...
Virgin Mobile has launched an email and direct marketing campaign to woo consumers who are ready to switch mobile phone operators. The campaign, created by agency Liquid Communications, is targeting 30,000 18 to 35-year-olds with a focus on music and entertainment web site subscription. ...
Motoring manufacturer Saab Automobile AB has picked agency Digitas Europe to handle its online and offline direct and relationship marketing. Digitas Europe now expects to produce campaigns similar to those in the US where potential Saab owners were encouraged to register for test drives over the web. ...
United Airlines' internet division United NewVentures has signed a merger agreement with loyalty services firm MyPoints.com. The airline will use MyPoints.com's direct marketing services to expand what it offers its united.com and Mileage Plus members as well as to build new services for its combined ...
Digital Impact, an online direct marketing company, has been chosen by the Institute of Directors to develop and implement a long-term e-communication strategy, including personalised email marketing campaigns. ...
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