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for digital businesses, so what do industry figures expect in 2002?

gloom, as innovations such as SMS became a marketer's dream. Most importantly, the promise of 3G ... of the end. In 2002 I hope we're going to see continued take up of digital channels, but I ... plethora of digital TV services from both the BBC and other broadcasters. I don't even care whether it ...

Static 2358 targets Sky digital flirts

TV and media company Static 2358 has launched a new chat and flirting games channel on Sky digital. Static 2358's new interactive TV channel Yo-Yo will mix iTV and mobile platforms to let viewers flirt and play games and quizzes in groups, with prizes up for grabs. Aimed at 18 to 35 ...

PEOPLE: Appointment at XT marketing

Mobile marketing firm XT marketing has appointed Mike Williams as creative director. He will work on the creative aspects of the firm's mobile campaigns. He joins from Armando Testa Europe, where he helped launch the company's web division TestaWeb. ...

OPINION: SMS marketers must learn from the past

. Wireless marketing is potent, and digital agencies are encouraging advertisers to experiment with it ... Marketers should not get carried away with their enthusiasm for SMS, says futureOgilvy's David Muir. While it is a valuable marketing tool, history suggests the potency of new channels diminishes ...

VITAL STATISTICS: This week - A study by Advert Wizard shows that online marketing forums

and concerns. Online advertising network AdvertWizard has taken a closer look at what online marketing ... cent) said online advertising was their favourite topic for discussion, with affiliate marketing ... , head of network at AdvertWizard. "People are interested in affiliate marketing because it does drive ...

of the most crucial decisions a marketer might have to make. Wall users debate the best way to go about

affecting the digital economy. Never has it been so important to attract the right candidates to fill digital media roles in traditional and pureplay internet, mobile and interactive TV businesses. Whether ... that specialise in the digital economy, and candidates can apply for jobs directly from the site. Visit ...

UpMyStreet revamps on Sky digital

Local information site UpMyStreet has revamped its offering on the Sky Active interactive platform to include a picture-in-picture service, allowing viewers to continue watching programmes when accessing its content. Although Sky digital's own services have been able to run on the WML ...

Manchester United creates digital unit

Manchester United has created a digital division as it gears up to charge consumers online ... Interactive to oversee its new-media activities. It is ramping up its digital presence with a major overhaul ... year. Business development director Ben Hatton will head the team overseeing digital activity ...

Lastminute chief marketer goes solo

Lastminute.com's global marketing director Sep Riahi is leaving the company to launch his own ... , such as TV programmes and online interactive media, including products for digital TV. Riahi was responsible for co-ordinating marketing activity across lastminute.com's seven European properties in the UK ...

PEOPLE: Appointment at Swordfish Internet Marketing

Wendy France has joined Swordfish Internet Marketing, the web division of marketing firm Swordfish, as account manager. She will focus on specialist media planning and buying, working ... and affiliate marketing activity at recruitment site GoJobsite. ...

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