19 Dec 2001
| by LISA SIMMONS
gloom, as innovations such as SMS became a marketer's dream. Most
importantly, the promise of 3G ...
of the end.
In 2002 I hope we're going to see continued take up of digital channels,
but I ...
plethora of digital TV services
from both the BBC and other broadcasters. I don't even care whether it ...
12 Dec 2001
TV and media company Static 2358 has launched a new chat and
flirting games channel on Sky digital.
Static 2358's new interactive TV channel Yo-Yo will mix iTV and mobile
platforms to let viewers flirt and play games and quizzes in groups,
with prizes up for grabs.
Aimed at 18 to 35 ...
12 Dec 2001
Mobile marketing firm XT marketing has appointed Mike Williams as
creative director. He will work on the creative aspects of the firm's
mobile campaigns. He joins from Armando Testa Europe, where he helped
launch the company's web division TestaWeb.
...
12 Dec 2001
| by DAVID MUIR, managing director of Ogilvy & Mather's iTV and
wireless division futureOgilvy
. Wireless marketing is potent, and digital agencies
are encouraging advertisers to experiment with it ...
Marketers should not get carried away with their enthusiasm for
SMS, says futureOgilvy's David Muir. While it is a valuable marketing
tool, history suggests the potency of new channels diminishes ...
12 Dec 2001
| by AMANDA NOTTAGE
and concerns.
Online advertising network AdvertWizard has taken a closer look at what
online marketing ...
cent) said online advertising was their favourite
topic for discussion, with affiliate marketing ...
, head of network at AdvertWizard. "People are interested in
affiliate marketing because it does drive ...
12 Dec 2001
| by STEVE BARRETT, Associate & online editor
affecting the digital economy.
Never has it been so important to attract the right candidates to fill
digital media roles in traditional and pureplay internet, mobile and
interactive TV businesses. Whether ...
that specialise in the digital economy, and
candidates can apply for jobs directly from the site.
Visit ...
05 Dec 2001
Local information site UpMyStreet has revamped its offering on the
Sky Active interactive platform to include a picture-in-picture service,
allowing viewers to continue watching programmes when accessing its
content.
Although Sky digital's own services have been able to run on the WML ...
05 Dec 2001
| by MARK SWENEY
Manchester United has created a digital division as it gears up to
charge consumers online ...
Interactive to oversee its new-media activities. It is ramping up
its digital presence with a major overhaul ...
year.
Business development director Ben Hatton will head the team overseeing
digital activity ...
05 Dec 2001
Lastminute.com's global marketing director Sep Riahi is leaving the
company to launch his own ...
, such as TV programmes and online interactive
media, including products for digital TV.
Riahi was responsible for co-ordinating marketing activity across
lastminute.com's seven European properties in the UK ...
05 Dec 2001
Wendy France has joined Swordfish Internet Marketing, the web
division of marketing firm Swordfish, as account manager. She will focus
on specialist media planning and buying, working ...
and affiliate marketing activity at recruitment site
GoJobsite.
...