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OPINION: SMS marketers must learn from the past

. Wireless marketing is potent, and digital agencies are encouraging advertisers to experiment with it ... Marketers should not get carried away with their enthusiasm for SMS, says futureOgilvy's David Muir. While it is a valuable marketing tool, history suggests the potency of new channels diminishes ...

Static 2358 targets Sky digital flirts

TV and media company Static 2358 has launched a new chat and flirting games channel on Sky digital. Static 2358's new interactive TV channel Yo-Yo will mix iTV and mobile platforms to let viewers flirt and play games and quizzes in groups, with prizes up for grabs. Aimed at 18 to 35 ...

PEOPLE: Appointment at XT marketing

Mobile marketing firm XT marketing has appointed Mike Williams as creative director. He will work on the creative aspects of the firm's mobile campaigns. He joins from Armando Testa Europe, where he helped launch the company's web division TestaWeb. ...

Music giants try out downloads

The outcry from artists and music labels about Napster shows a fear that online digital music might...of £1.2bn. Jupiter MMXI states that the digital music market is barely large enough to measure ... Last week's US launch of MusicNet, a digital music subscription service from media delivery ... -street retailers. HMV has already signed a deal with digital services company Tornado to enable games and music ...

of the most crucial decisions a marketer might have to make. Wall users debate the best way to go about

affecting the digital economy. Never has it been so important to attract the right candidates to fill digital media roles in traditional and pureplay internet, mobile and interactive TV businesses. Whether ... that specialise in the digital economy, and candidates can apply for jobs directly from the site. Visit ...

VITAL STATISTICS: This week - A study by Advert Wizard shows that online marketing forums

and concerns. Online advertising network AdvertWizard has taken a closer look at what online marketing ... cent) said online advertising was their favourite topic for discussion, with affiliate marketing ... , head of network at AdvertWizard. "People are interested in affiliate marketing because it does drive ...

ACCOUNTS: New accounts this week

Digital agency Hedgeapple has been commissioned to work with Charity Technology Trust (CTT) to develop interactive marketing tools for the charity sector. The agency will work towards creating fundraising and promotional campaigns for CTT for charities including Oxfam and Guide Dogs for the Blind. ...

CRY FOR ATTENTION: Sound may be attention-grabbing, but it can also be a distraction online if it is in the wrong place. Ed Shelton looks at areas on the internet where audio can be put to effective use

to the incorporation of sound within banner ads. James Booth, founder of digital marketing services company ... and focus our attention on them. But when it comes to internet marketing, despite research from ad ... is included in an ad, sound rarely plays a major role in the marketer's arsenal. If you believe ...

PEOPLE: Appointment at MetaPack

Nigel Rzemieniecki has become sales and marketing director for digital fulfilment specialist MetaPack. He will work towards establishing a stronger foothold in the UK and US markets for the company, working with clients such as Boots and WHSmith. MetaPack has also appointed former Safeway ...

THE NEW DEALS: Deals done this week

France. Ad sales house DoubleClick has signed ad-serving deals with The Digital Edge and m digital, both specialist divisions of advertising and marketing conglomerate WPP. The agreement will see ... AOL UK and online wine retailer Chateau Online have extended their marketing and e ...

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