12 Dec 2001
| by DAVID MUIR, managing director of Ogilvy & Mather's iTV and
wireless division futureOgilvy
. Wireless marketing is potent, and digital agencies
are encouraging advertisers to experiment with it ...
Marketers should not get carried away with their enthusiasm for
SMS, says futureOgilvy's David Muir. While it is a valuable marketing
tool, history suggests the potency of new channels diminishes ...
12 Dec 2001
TV and media company Static 2358 has launched a new chat and
flirting games channel on Sky digital.
Static 2358's new interactive TV channel Yo-Yo will mix iTV and mobile
platforms to let viewers flirt and play games and quizzes in groups,
with prizes up for grabs.
Aimed at 18 to 35 ...
12 Dec 2001
Mobile marketing firm XT marketing has appointed Mike Williams as
creative director. He will work on the creative aspects of the firm's
mobile campaigns. He joins from Armando Testa Europe, where he helped
launch the company's web division TestaWeb.
...
12 Dec 2001
| by Amanda Nottage,
The outcry from artists and music labels about Napster shows a fear that online digital music might...of
£1.2bn. Jupiter MMXI states that the digital music market is
barely large enough to measure ...
Last week's US launch of MusicNet, a digital music subscription service
from media delivery ...
-street retailers. HMV has already signed a deal
with digital services company Tornado to enable games and music ...
12 Dec 2001
| by STEVE BARRETT, Associate & online editor
affecting the digital economy.
Never has it been so important to attract the right candidates to fill
digital media roles in traditional and pureplay internet, mobile and
interactive TV businesses. Whether ...
that specialise in the digital economy, and
candidates can apply for jobs directly from the site.
Visit ...
12 Dec 2001
| by AMANDA NOTTAGE
and concerns.
Online advertising network AdvertWizard has taken a closer look at what
online marketing ...
cent) said online advertising was their favourite
topic for discussion, with affiliate marketing ...
, head of network at AdvertWizard. "People are interested in
affiliate marketing because it does drive ...
12 Dec 2001
Digital agency Hedgeapple has been commissioned to work with
Charity Technology Trust (CTT) to develop interactive marketing tools
for the charity sector. The agency will work towards creating
fundraising and promotional campaigns for CTT for charities including
Oxfam and Guide Dogs for the Blind.
...
12 Dec 2001
| by ED SHELTON
to the incorporation of sound within banner ads.
James Booth, founder of digital marketing services company ...
and focus our
attention on them.
But when it comes to internet marketing, despite research from ad ...
is included in an ad, sound rarely plays a major role
in the marketer's arsenal.
If you believe ...
12 Dec 2001
Nigel Rzemieniecki has become sales and marketing director for
digital fulfilment specialist MetaPack. He will work towards
establishing a stronger foothold in the UK and US markets for the
company, working with clients such as Boots and WHSmith. MetaPack has
also appointed former Safeway ...
12 Dec 2001
France.
Ad sales house DoubleClick has signed ad-serving deals with The Digital
Edge and m digital, both specialist divisions of advertising and
marketing conglomerate WPP. The agreement will see ...
AOL UK and online wine retailer Chateau Online have extended their
marketing and e ...