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Nivea and Homebase to debut interactive TV ads

Digital, will offer viewers a menu of information about the new product, such as how its ingredients ... accessories available. A traditional TV ad will feature a strapline inviting digital viewers ...

THE NEW DEALS: Deals done this week

. Email marketing company SelectYourMail has partnered with Parkers.co.uk, the online arm of the car ... an online marketing campaign targeting Britain's Asian communities. Designed by online media agency i ...

ACCOUNTS: New accounts this week

Pan-European pharmaceutical supplier Alliance Unichem has appointed b2b-marketing company Kendalls to help launch its online service for pharmacists (www.pharmology. com) in the UK. ...

ACCOUNTS: New accounts this week

Digital agency Domino Systems has been hired by Neff UK, the kitchen appliance manufacturer, to redesign its web site. New features will include enabling potential customers to build their own online brochures. ...

Telegraph to run Wellbeing promo

of products from Wellbeing.com. Clare Bolton, marketing manager at telegraph.co.uk, said: "The aim ...

New Durex web site targets youth

Condom brand Durex is relaunching its UK web site this week and embarking on a major online marketing campaign. Splashing out around 180,000 on the project, Durex is aiming to improve ... communicate sex health issues and make the brand relevant to them," said John Flaherty, UK marketing manager ...

Persil to sponsor Cartoon Network site and show

of that," said Sarah Boorman, marketing co-ordinator of interactive at Cartoon Network. The site ...

Oxy launches with teen portal agency

mykindadesign.com, will offer a range of services including market research, design and promotions for brands wanting to reach the youth market. Its microsite for Oxy will be hosted by the brand at www ... agency targeting the teen and youth market, but because we're not a stand-alone agency we are able ...

SPECSAVERS: Vision for the future

a lot of faith in the internet. The UK contact lens market is flat, obstinately stuck at less than ... that around 13 per cent of wearers buy this way. The UK market is worth some 230m according to Mintel ... 're looking to increase our market share in the contact lens business in the UK," he says. Specsavers ...

Mates Healthcare rolls out Wild Thing viral campaign

Mates Healthcare is promoting its condoms by investing 90,000 in a viral marketing campaign based on its Wild Thing cinema ad. Creative for the 45-second Wild Thing ad, which forms part of a total advertising budget of 1 million, features various animals mating, ending with the strapline ...

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