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Wine giant to trial ads on Superplonk

marketing and content deals with wine giant Penfolds and ferry operator SeaFrance. Penfolds is running a one-month campaign on the site in a bid to explore digital channels for marketing ... the efficacy of data capture via the web site. Rachel Duffield, e-commerce sales and marketing manager ...

ACCOUNTS: New accounts this week

Digital consultancy the OTHER media has won a two-way pitch to handle the technical development of TV chef Delia Smith's web site, Deliaonline.com. Over the next two months, Deliaonline.com will be moved to the OTHERmedia's content management platform, OTHERobjects. ...

Budweiser kicks off World Cup campaign

Budweiser has launched the first stage of its UK online marketing campaign for next year's World ... of its marketing strategy as an official sponsor of the 2002 FIFA World Cup. The Bud Countdown ... online partner Yahoo!. David Dryden, director of marketing at Anheuser-Busch Europe, said ...

THE NEW DEALS: Deals done this week

France. Ad sales house DoubleClick has signed ad-serving deals with The Digital Edge and m digital, both specialist divisions of advertising and marketing conglomerate WPP. The agreement will see ... AOL UK and online wine retailer Chateau Online have extended their marketing and e ...

GINSTERS: Mud not included - Snack brand Ginsters spends a fifth of its marketing budget on new

a massive 20 per cent, or 700,000, of its 3.5m marketing budget this year into digital promotion ... controller Larry File. "If you'd asked me two years ago how important digital marketing was to us, I would ... not go online to buy pasties, so any web marketing initiative was destined to be for brand ...

Red Bull to invest up to £750k online

Energy drink giant Red Bull has earmarked up to 750,000 for new-media projects in its marketing ... market. Creative agency Less Rain has also been commissioned as its new-media agency of choice ... 's overall marketing budget for the UK next year is around 15m. ...

Kids' marketplace reopens to users

Kids' marketplace SwapitShop will relaunch next week. It has linked with marketing firm Corinthian to offer free virtual currency swapits to kids buying Microstars and Popstars chocolate PowerPodz. The confectionery pods contain a chocolate shell with footballer and pop star figurines ...

Bacardi Breezer links with FilmFour

promotion with Emap Digital's clubbing site mixmag.com to offer users the chance to win VIP tickets to a ... of our overall marketing strategy, but a promotion like this offers a lot more than basic banner and button advertising," said Graeme Harrison, director of Subway 10, the digital brand development ...

Bacardi promotes to clubbers online

Bacardi is launching a five-figure online-only promotion with Emap Digital's clubbing web site mixmag.net. The aim of the campaign, which is running until the end of the month, is to promote ... will be redesigned in a Bacardi-style street party theme. Emap Digital has created a microsite ...

Virgin Wines to launch on FT.com in Christmas drive

case of wine will be put together from the most popular choices of the FT tasters and marketed back ...

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