19 Dec 2001
| by MARK SWENEY
marketing and content deals with wine giant
Penfolds and ferry operator SeaFrance.
Penfolds is running a one-month campaign on the site in a bid to explore
digital channels for marketing ...
the
efficacy of data capture via the web site.
Rachel Duffield, e-commerce sales and marketing manager ...
19 Dec 2001
Digital consultancy the OTHER media has won a two-way pitch to
handle the technical development of TV chef Delia Smith's web site,
Deliaonline.com. Over the next two months, Deliaonline.com will be moved
to the OTHERmedia's content management platform, OTHERobjects.
...
19 Dec 2001
| by DAN WILLIAMSON
Budweiser has launched the first stage of its UK online marketing
campaign for next year's World ...
of its marketing strategy as an
official sponsor of the 2002 FIFA World Cup.
The Bud Countdown ...
online partner Yahoo!.
David Dryden, director of marketing at Anheuser-Busch Europe, said ...
12 Dec 2001
France.
Ad sales house DoubleClick has signed ad-serving deals with The Digital
Edge and m digital, both specialist divisions of advertising and
marketing conglomerate WPP. The agreement will see ...
AOL UK and online wine retailer Chateau Online have extended their
marketing and e ...
28 Nov 2001
| by DEBORAH BONELLO
a massive 20 per cent, or 700,000, of its 3.5m
marketing budget this year into digital promotion ...
controller Larry File. "If you'd asked me two years ago how important
digital marketing was to us, I would ...
not go online to buy pasties, so any web marketing
initiative was destined to be for brand ...
28 Nov 2001
Energy drink giant Red Bull has earmarked up to 750,000 for
new-media projects in its marketing ...
market.
Creative agency Less Rain has also been commissioned as its new-media
agency of choice ...
's overall marketing budget for the UK next year is around
15m.
...
28 Nov 2001
| by AMANDA NOTTAGE
Kids' marketplace SwapitShop will relaunch next week. It has linked
with marketing firm Corinthian to offer free virtual currency swapits to
kids buying Microstars and Popstars chocolate PowerPodz.
The confectionery pods contain a chocolate shell with footballer and pop
star figurines ...
14 Nov 2001
promotion with Emap Digital's
clubbing site mixmag.com to offer users the chance to win VIP tickets to
a ...
of our overall marketing strategy, but
a promotion like this offers a lot more than basic banner and button
advertising," said Graeme Harrison, director of Subway 10, the digital
brand development ...
07 Nov 2001
| by MARK SWENEY
Bacardi is launching a five-figure online-only promotion with Emap
Digital's clubbing web site mixmag.net.
The aim of the campaign, which is running until the end of the month, is
to promote ...
will be
redesigned in a Bacardi-style street party theme.
Emap Digital has created a microsite ...
07 Nov 2001
case of wine will be put together from the most popular choices of the
FT tasters and marketed back ...