19 Dec 2001
.mtv.co.uk/xmas) throughout.
Campaign auditing and distribution is being carried out by digital
marketing agency Digital Media Communications via a specialist viral
tracking system that causes the clip to ping a ...
Music entertainment firm MTV has invested a five-figure sum into a
Christmas viral marketing ...
19 Dec 2001
Record label Epic Records is to support its marketing campaign for
American hip-hop act Wu ...
by agency Holler Digital, the game will be used alongside
national press and poster activity to promote ...
of Holler Digital. "We tried to keep it
closely tied with the band and the album so that fans would ...
19 Dec 2001
of this site and we will be increasing our
marketing activity on and off-course. We're targeting established
punters, general sports fans and occasional punters."
Marketing director Gavin Bisdee said around ...
programme, prior to more concerted activity early in
2002.
A free-to-air digital TV channel ...
19 Dec 2001
the high-speed internet content market (see
analysis, p12).
As well as attheraces, this includes the likes of Sky Sports' digital
football Video Lounge service (www.skysports.com) and BTopenworld ...
keeping their heads below the
parapet when it comes to shouting about the new services.
Digital ...
19 Dec 2001
| by EMILY BOOTH, news editor of Revolution
, 28 November). Hats off to Billco, BMP DDB's
digital design agency, which seems to have got ...
be a time of glib marketing gimmicks, that
doesn't mean they can't be used effectively. The above ...
marketers a wealth
of creative opportunity. My only concern is the sheer number of them.
Even ...
19 Dec 2001
Premier League football club Chelsea is planning to add a 3D chat
room to its web site.
Chelsea Digital Media is lining up the chat room with business solutions
firm Twentyfirst Century ...
, and
the interactivity of 3D is key to offering something different," said
Martin Boulton, head of Chelsea Digital ...
19 Dec 2001
The Revolution Keynote Performance Index measures the performance of a
basket of 20 representative sites from across the digital economy in
terms of speed of loading and site availability. The top 10 will be
featured each week, as will the worst performing site, which will be
quoted ...
19 Dec 2001
| by DAN WILLIAMSON
Budweiser has launched the first stage of its UK online marketing
campaign for next year's World ...
of its marketing strategy as an
official sponsor of the 2002 FIFA World Cup.
The Bud Countdown ...
online partner Yahoo!.
David Dryden, director of marketing at Anheuser-Busch Europe, said ...
19 Dec 2001
| by DAN WILLIAMSON
within the online sports market. In October, Ukbetting
acquired Sportinglife.com and Totalbet.com from ...
19 Dec 2001
, and a 'cyber
sorter' that allows users to see their compatibility rating.
A direct marketing ...