PEOPLE: Appointment at Engage
19 Dec 2001
for Digital Media, a division of Trinity Mirror. "Now that we've shed our media focus we can concentrate ...
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Jobs | Agency Showcase | Ad creativeJUST BREAKING: New online ad campaigns in order of estimated spend (4 Dec - 10 Dec 01)
19 Dec 2001
Free digital camera with selected PCs 6 Vizzavi Three months for the price ...
THE NEW DEALS: Deals done this week
19 Dec 2001
. Email marketing company SelectYourMail has partnered with Parkers.co.uk, the online arm of the car ... an online marketing campaign targeting Britain's Asian communities. Designed by online media agency i ...
ANALYSIS: Broadband gears up for takeoff
19 Dec 2001 | by STEVE BARRETT
is to try and provide the mass market with economically viable access to this web paradise ... broadband as a mass-market product until the whole population has access to it, and that won't happen ... of broadband down to 25-30 per month. "The cable companies have set a market rate that shows there is a ...
OPINION: SMS marketers must learn from the past
12 Dec 2001 | by DAVID MUIR, managing director of Ogilvy & Mather's iTV and wireless division futureOgilvy
. Wireless marketing is potent, and digital agencies are encouraging advertisers to experiment with it ... Marketers should not get carried away with their enthusiasm for SMS, says futureOgilvy's David Muir. While it is a valuable marketing tool, history suggests the potency of new channels diminishes ...
PEOPLE: Appointment at XT marketing
12 Dec 2001
Mobile marketing firm XT marketing has appointed Mike Williams as creative director. He will work on the creative aspects of the firm's mobile campaigns. He joins from Armando Testa Europe, where he helped launch the company's web division TestaWeb. ...
THE NEW DEALS: Deals done this week
12 Dec 2001
France. Ad sales house DoubleClick has signed ad-serving deals with The Digital Edge and m digital, both specialist divisions of advertising and marketing conglomerate WPP. The agreement will see ... AOL UK and online wine retailer Chateau Online have extended their marketing and e ...
Sports.com clinches two major ad deals
12 Dec 2001 | by MARK SWENEY
to take on games console market giant Sony and its PlayStation 2 product. Digital agency Universal McCann Interactive has handled the media planning and buying and design agency Dare Digital ... Wright, sales and marketing director at Sports.com. The Range Rover promotion forms part ...
TWO CENTS' WORTH: Virtual ISPs can build a stronger brand - Catherine Hawley, senior vice-president at BTopenworld powered, did not expect to be signing so many new partners for ISP services, but demand for them continues to grow
12 Dec 2001 | by STEVE BARRETT
contributed to the failure of many digital business models and held back numerous others. But the fact ... still be slow - and others are signing up in droves. BTopenworld is BT Group's mass-market ... ISPs. She describes a lot of these as the "middle England" market, which is only just becoming ...
PEOPLE: Appointment at UbiNetics
12 Dec 2001
. Prior to this, he was marketing programme manager at Cisco Systems. ...
