PEOPLE: Appointment at Engage
19 Dec 2001
for Digital Media, a division of Trinity Mirror. "Now that we've shed our media focus we can concentrate ...
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Jobs | Agency Showcase | Ad creativeJUST BREAKING: New online ad campaigns in order of estimated spend (4 Dec - 10 Dec 01)
19 Dec 2001
Free digital camera with selected PCs 6 Vizzavi Three months for the price ...
Sports.com clinches two major ad deals
12 Dec 2001 | by MARK SWENEY
to take on games console market giant Sony and its PlayStation 2 product. Digital agency Universal McCann Interactive has handled the media planning and buying and design agency Dare Digital ... Wright, sales and marketing director at Sports.com. The Range Rover promotion forms part ...
Sony set to release broadband PS2
05 Dec 2001
. John Raczka, senior vice-president of content at BTopenworld, said: "Sony is looking to market ...
British Gas to run iTV ads on ntl EPG
28 Nov 2001
, the content division of cable firm Telewest, which also handles ntl's web site and digital TV ad sales ... intervals throughout the day. Vince Barry, marketing communications manager at British Gas Services ... of interactive digital sales at Flextech, said: "It's great to get advertisers like British Gas to build ...
British Gas begins new online drive
21 Nov 2001 | by ANNIE KELLY
British Gas is launching two digital ad campaigns to drive traffic to its new web site ... , marketing communications coordinator for House.co.uk, said that the campaign wanted to target a wide range of consumers through a selection of home-oriented web sites. Created by digital ad agency Tribal DDB ...
PlayStation 2 runs seasonal iTV push
21 Nov 2001 | by AMANDA NOTTAGE
. PlayStation's latest iTV campaign follows a previous promotion across Sky Active (then Sky digital's Open ...
VOX POP: Will the cookie directive hinder online businesses? A new directive could force web sites to gain consent before using cookies What are the implications? asks Mark Sweney
14 Nov 2001 | by MARK SWENEY
? ALAN MCCULLOCH, CHAIRMAN, IPA DIGITAL MARKETING GROUP Making cookies opt-in only would mean ... -commerce experience for users, and marketing cookies, which allow advertisers to measure the effectiveness of their campaigns. We conducted a straw poll of digital advertising agencies, which showed that about 80 per ...
Sharp debuts UK interactive drive
07 Nov 2001
this activity out on," said Kirsty Fairclough, marketing manager of the information systems division at Sharp ...
Telewest unveils rebrand
05 Nov 2001 | by Amanda Nottage,
be Telewest Flextech. "We are not calling ourselves digital, we are leapfrogging that and going ... marketing activity to support the rebrand for this year, although the spokeswoman added that there could ...
