marketing and content deals with wine giant
Penfolds and ferry operator SeaFrance.
Penfolds is running a one-month campaign on the site in a bid to explore
digital channels for marketing ...
the
efficacy of data capture via the web site.
Rachel Duffield, e-commerce sales and marketing manager ...
Associated New Media (ANM), the digital division of Associated
Newspapers, is to launch a new travel web site (www.thisistravel.co.uk)
in January, backed with a six-figure development sum ...
of marketing at ANM.
"It will offer UK holidays alongside overseas holidays giving travellers ...
Online marketing service Be Free has been appointed by
lastminute.com and TravelSelect.com, a business specialist, to build and
develop a pan-European affiliate marketing strategy. Both companies will
use Be Free's online partner marketing service to launch
pay-for-performance marketing programmes.
...
MSN UK has launched a credit-based SMS alert system in conjunction
with wireless marketing firm Messagizer.
The MSN-branded service allows users to receive alerts from a broad
range of categories including general news, weather, travel, sport,
finance and entertainment.
Users can select ...
Ad 2-one, the digital sales and marketing division of Vivendi
Universal, has been chosen by travel network ifyoutravel.com to sell
advertising and sponsorship packages and develop direct marketing
opportunities. Ad 2-one will work across ifyoutravel.com's network,
which includes ifyouski ...
Cunard, the cruise line, has hired Lawton eMarketing as its
new-media marketing agency. The agency will take over the management and
hosting of the Cunard UK site, and will be responsible for its banner
advertising, database content and email campaigns. Further work will
include promoting Cunard ...
E-commerce travel venture Opodo has picked digitalmarketing agency
Outrider to handle its online creative and media account. Outrider will
create interactive advertising material and handle media planning and
buying for Opodo, which is set to begin trading in the UK, France and
Germany ...
, Platinum, and Just ranges.
Designed by digital-media firm Victoria Real, future phases of the site ...
.
Thomson has appointed Media Contacts to handle an online marketing
banner campaign for the site, which ...
Direct
that sell holidays on digital TV.
But with the news of the launch next month of Thomas Cook's own-branded
digital TV channel, the industry might be wondering why a brand would
put its ...
in the six months from April to September.
Thomas Cook's channel, already signed to Sky digital ...