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Wine giant to trial ads on Superplonk

marketing and content deals with wine giant Penfolds and ferry operator SeaFrance. Penfolds is running a one-month campaign on the site in a bid to explore digital channels for marketing ... the efficacy of data capture via the web site. Rachel Duffield, e-commerce sales and marketing manager ...

ANM expands with new travel web site

Associated New Media (ANM), the digital division of Associated Newspapers, is to launch a new travel web site (www.thisistravel.co.uk) in January, backed with a six-figure development sum ... of marketing at ANM. "It will offer UK holidays alongside overseas holidays giving travellers ...

ACCOUNTS: New accounts this week

Online marketing service Be Free has been appointed by lastminute.com and TravelSelect.com, a business specialist, to build and develop a pan-European affiliate marketing strategy. Both companies will use Be Free's online partner marketing service to launch pay-for-performance marketing programmes. ...

MSN launches SMS prepaid alert system

MSN UK has launched a credit-based SMS alert system in conjunction with wireless marketing firm Messagizer. The MSN-branded service allows users to receive alerts from a broad range of categories including general news, weather, travel, sport, finance and entertainment. Users can select ...

ACCOUNTS: New accounts this week

Ad 2-one, the digital sales and marketing division of Vivendi Universal, has been chosen by travel network ifyoutravel.com to sell advertising and sponsorship packages and develop direct marketing opportunities. Ad 2-one will work across ifyoutravel.com's network, which includes ifyouski ...

ACCOUNTS: New accounts this week

Cunard, the cruise line, has hired Lawton eMarketing as its new-media marketing agency. The agency will take over the management and hosting of the Cunard UK site, and will be responsible for its banner advertising, database content and email campaigns. Further work will include promoting Cunard ...

THE NEW DEALS: Deals done this week

and sell contracts on sporting events at prices determined by market supply and demand, will provide ...

ACCOUNTS: New accounts this week

E-commerce travel venture Opodo has picked digital marketing agency Outrider to handle its online creative and media account. Outrider will create interactive advertising material and handle media planning and buying for Opodo, which is set to begin trading in the UK, France and Germany ...

Thomson Holidays adds e-commerce

, Platinum, and Just ranges. Designed by digital-media firm Victoria Real, future phases of the site ... . Thomson has appointed Media Contacts to handle an online marketing banner campaign for the site, which ...

ANALYSIS: Brands can still make TV work

Direct that sell holidays on digital TV. But with the news of the launch next month of Thomas Cook's own-branded digital TV channel, the industry might be wondering why a brand would put its ... in the six months from April to September. Thomas Cook's channel, already signed to Sky digital ...

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