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Jobs | Agency Showcase | Ad creativeThe campaign, created by integrated marketing agency Mercier Gray, aims to drive sales of the Funkit, which contains a camera, two films and a book of after-dinner games, in the run-up to Christmas ... spots on a selection of independent radio stations. Anna Lo, product marketing manager at Polaroid ...
The core iTV service, running on the Sky digital platform, will form the backbone of the interactive services planned across the MTV-branded channels in 2003. The service will be made up of three areas: Feed, Blag and Bitch. Feed will offer viewers celebrity news and gossip. Blag users can win ...
-drop marketing....demonstration of how door-drop marketing works. It takes users through a virtual town, demonstrating how businesses and consumers both use and benefit from the medium. The site, aimed primarily at marketers ... on the Royal Mail web site. Mike West, Royal Mail's media development manager, said: "Door-drop marketing ...
LONDON - The Digital Radio Development Bureau, which counts the BBC and Capital Radio among its...The site launches next Monday and targets consumers buying digital radios. It is being promoted ... executive, said: "This site is designed to be fun, friendly and informative. People are buying DAB digital ... , for visitors to bring up a list of the digital stations they can receive, with a description, logo and link ...
Brand owners and their agencies are starting to see how effective digital campaigns can...at typical measures such as brand recall found that when digital media has been employed, recall is multiplied, backing the synergy between the two media. Digital marketing agency Outrider recently conducted ... involved in integrated marketing campaigns for brands such as Pampers, Toyota and Olay that have included ...
is becoming the norm, given the state of the global advertising market. Digital brands such as Yahoo! have ... 'll be pushing this product. We are very much focused on using digital marketing to sell it." Sutton and his ... , MSN UK is to rely on online marketing for what Sutton believes is its biggest product launch ever ...
and marketing news site Ammo (www.ammo.co.uk) and links from the home page to other news sources. "The reason ... . In future he'd like to make the newsfeeds more market specific, so he is looking at partners to provide this ... is to be the default desktop for the marketing community." ...
Samaritans is stepping up its digital marketing activity to target young people online....For the first time, the charity will market a web site address rather than a phone number as a means of contact. An integrated push, which launches today (Wednesday), will direct users to a ... .samaritans.org. It will be marketed through both schools and universities. David Richards, director of marketing at Samaritans, said ...
Ask Jeeves sales account manager Paul Treanor has joined digital marketing services firm ValueClick
Online sports network Rivals Digital Media (RDM) has turned to games in a bid to increase ad...: Instants, Quiz, Chance, Fantasy, Mobile Quiz, Java Games and Skill. As part of a cross-network marketing ...
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