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Jobs | Agency Showcase | Ad creativeThe campaign, created by integrated marketing agency Mercier Gray, aims to drive sales of the Funkit, which contains a camera, two films and a book of after-dinner games, in the run-up to Christmas ... spots on a selection of independent radio stations. Anna Lo, product marketing manager at Polaroid ...
-drop marketing....demonstration of how door-drop marketing works. It takes users through a virtual town, demonstrating how businesses and consumers both use and benefit from the medium. The site, aimed primarily at marketers ... on the Royal Mail web site. Mike West, Royal Mail's media development manager, said: "Door-drop marketing ...
Online direct marketing firm Precision Data Ventures (PDV) is to roll out a web-based scratchcard
's belt into the ring before a fight. SLG will promote and market about 15 competitions a year on air ...
LONDON - Agency.com partner John Baker is to join direct marketing agency Proximity when he returns...He will take up the new role of head of digital services in January. Proximity London, which offers data consulting, direct marketing and interactive services, counts Shell, Wrigley's and Royal Mail among its clients. Baker will look to raise awareness of Proximity London's digital work. Other areas ...
LONDON - Advertising agency M&C Saatchi has folded its eMC Saatchi digital division into its LIDA...employs 50 people, of which 25 work on the digital side. If you have an opinion on this or any other ...
Professor Derek Holder managing director of the Institute of Direct Marketing, says not enough...the information. What is the best marketing email you received recently? There are two, but they were good ... subscribe to five or six CRM- and marketing-related email newsletters. Most are weekly, so that's an average ... determines whether it's relevant to them. For the marketer, this means it's not just about getting permission ...
ARG Equation, formerly known as GUS Home Shopping, is responsible for brands such as Kays, Choice and innovations. It has relaunched the abound e-commerce site (www.abound online.com) to push the brand to busy 25- to 45-year-olds. The revamp, by Manchester digital communications agency Code, comes a year ...
About 100,000 emails will be distributed to customers on the Mulberry database, while a pan-European direct marketing campaign will encourage consumers to visit the revamped service. According to international product manager Trevor Madigan, Mulberry is considering boosting its presence online through third ...
Direct marketing firm Probe Media is to target football clubs with the launch of an SMS services...Owned by intellectual property rights owner and content provider Galleon Holdings, Probe Media will market SMS services to firms seeking to exploit revenue-generating text messaging. Called Probe Messaging, the service will actively target firms such as sporting clubs, independent TV firms, music ...
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